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Igniting Ideas For impact

Embarking on a transformative journey through six chapters, we traverse India's landscape, exploring pioneering startups and their revolutionary...

9 months

Igniting Ideas for Impact: Audiobook on How India’s Brilliant Minds Are Transforming Millions

Accenture India and The Better India introduce ‘Igniting Ideas for Impact’, a riveting new audiobook that journeys through the world of some of the nation’s most powerful and brilliant startups, and show how their inspiring ideas are creating monumental impact.

Igniting Ideas for Impact: Audiobook on How India’s Brilliant Minds Are Transforming Millions

This article has been published in partnership with Accenture India

In the 90s, Geetha Manjunath was part of a team that helped design the first Indian commercial supercomputer. This, she recalls, was one of the first times she realised she needed to work twice as hard — and show double the results — to be treated at par with her male colleagues.

Today the NIRAMAI founder has pioneered women’s healthcare across the globe. “We have put an Indian startup on the list of top AI, digital health, and women-founded startups in the world, and used technology to make a difference in someone’s life.”

geetha manjunath
Today the NIRAMAI founder has pioneered women’s healthcare across the globe.

Meanwhile, Saket Modi is a global name in ethical hacking and cyber security. And his startup has helped several Fortune50 brands battle cybercrime and keep their information safe. He notes, “We want to create an army of cyber warriors, the engineers of tomorrow.”

What led him here? It all started when he decided to hack his school’s IT system to access the chemistry paper — a subject he was not too fond of.

And that’s what you often see. That a simple idea, an unshakeable thought, or the urge to make a difference can often push one to turn their ‘eureka!’ moments into a movement, a revolution — bringing astounding change across sectors, setting a new, bright, and inspiring path for the nation’s future.

So what goes on behind the scenes? How does an idea become that movement?

This is what Accenture India and The Better India have set out to explore in ‘Igniting Ideas for Impact’, a riveting audiobook that journeys through the world of the nation’s most brilliant minds.

Traversing India’s landscape, we talked to revolutionaries behind some of India’s most pioneering startups. The people you will hear from include Manjunath as she talks about her transformative battle for early breast cancer detection; Modi on his global mission for cyber security; Aishwarya Karnataki on her endeavour to include thousands living with an invisible disability; and Manish Amin on his goal of printing human organs to save millions of lives — to name a few.

When Women Lead to Build Foundations, Not to Break Ceilings

women entrepreneurs
Mother and daughter duo Minakshi and Aishwariya Jhawar run a sustainable lifestyle brand that helps homemakers earn a living. Their venture also bagged a deal on Shark Tank.

India has almost 15.7 million women-owned businesses that provide direct employment to 22–27 million people. It is estimated that over 30 million more women-owned businesses are expected to provide 150–170 million jobs by 2030.

It is this transformative potential of women entrepreneurs that we explore in this chapter. These women took the unconventional plunge to not only challenge norms but also inspire stellar impact. Their stories show how they drive innovation, resilience, initiative, and creativity when the odds are stacked against them.

“Biases exist everywhere. If you have the will, passion, consistency, and knowledge, gender should never be the reason to stop you from reaching the top,” says Madhumita Agrawal, a pioneer in India’s EV sector.

You can download the audiobook on Spotify, Apple Podcasts, Amazon Music, Audible, or Accenture’s website

The Sustainable Switch: How to Grow Without Harming the Environment?

Climes founders Anirudh Gupta and Siddhanth Jayaram
Anirudh Gupta and Siddhanth Jayaram founded a unique climate finance marketplace

Why is it imperative for businesses to measure their environmental impact? How can you help your business grow while ensuring that the environment does not have to pay the heavy cost?

In this chapter, we address these questions and an important question — “What does sustainability mean?”

The ventures you will hear from have developed unique solutions that not only abide by their concepts of sustainability but also give us a shot at a cleaner and healthier future. They show us how Indians are building sustainable solutions, how they arrived at them, and their thoughts on the larger sustainability business ecosystem in the country.

You can download the audiobook on Spotify, Apple Podcasts, Amazon Music, Audible, or Accenture’s website

Transforming The Future With Deep Tech

In a country like India, socio-economic and development challenges are unique. Does deep tech have the potential to meaningfully address various aspects of these problems using new technologies? 

The innovations we explore in this chapter include life-changing devices, technologies that could give millions of people a second chance at life, and make life simpler and safer for people across the corners of India.

You can download the audiobook on Spotify, Apple Podcasts, Amazon Music, Audible, or Accenture’s website

Inspiring Large-Scale Change With Innovations Driven by Empathy

Vaibhav says his innovation, the Solar Conductor Dryer, was inspired by the agricultural produce he saw going to waste in his hometown in Maharashtra.

“You look around and see that we are always aiming for the stars, but you don’t want to leave people behind. You genuinely want to address the needs of everyone, since every individual counts. You pick up a problem and aim to solve it in the best way possible.”

When innovation is driven by empathy, the change is bound to be remarkable. So how do we compassionately progress as a nation, ensuring that no one is left behind?

We look at three startups using that simple human quality we call empathy to blaze a trail.

You can download the audiobook on Spotify, Apple Podcasts, Amazon Music, Audible, or Accenture’s website

The Anatomy of AI: Will It Unleash an Entrepreneurial Revolution?

Imagine a day in the life of an Indian farmer.

He wakes up to his weather assistant informing him that it’ll rain in about two hours. Minutes later, another beep — his livestock sensor alerts him to a new virus on the block. As the day progresses, more beeps and alerts vie for his attention. It’s no surprise, for his farm data is on the cloud for real-time advisory, his plot is mapped by smart drones, his crops are monitored by agri-bots, and the harvesting is taken care of by GPS-driven autonomous tractors.

He is a farmer of the digital age, with data at his fingertips and technology in the palm of his hands.

Could AI revolutionise the lives of millions of such Indians? Join us as we explore the anatomy of AI, unbundle what it truly means, and hear from the startups leveraging this technology to inspire change in brand-new ways.

You can download the audiobook on Spotify, Apple Podcasts, Amazon Music, Audible, or Accenture’s website

Indians Building the Future of India’s Workforce

The immensity and expanse of India’s talent lies in its youth. How do we harness this potential to further our economic growth? For one, by assisting segments of the population — particularly women left out of the formal workforce — to get back into it. By reconfiguring what it means to ‘work’ in a formal setting.

In this chapter, we explore platforms pioneered by ordinary Indians that are helping the country encash its demographic dividend, while also facilitating the entry of those often ignored, or left out of the formal workforce.

You can download the audiobook on Spotify, Apple Podcasts, Amazon Music, Audible, or Accenture’s website

A brave new world

Each story in this audiobook is a testament to the nation and its people’s resilience to move towards a more inclusive, more equitable future while harnessing new opportunities with the help of technology.

As professor Anil Prabhakar — who has helped revolutionise care for people with motor and hearing disabilities — puts it: “Let us solve the problem for one person, and in that process, you learn enough that you can solve it for 100 people, maybe.”

So here’s a window into the lives, thinking, and power of some of the nation’s greatest minds. These Indians show us why change is not as far as it seems, that sometimes, all it takes is a simple idea that can be a catalyst for a revolution — one that opens new roads to a transformative future.

You can download the audiobook on Spotify, Apple Podcasts, Amazon Music, Audible, or Accenture’s website

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