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Igniting Ideas For impact

Embarking on a transformative journey through six chapters, we traverse India's landscape, exploring pioneering startups and their revolutionary...

10 months
The Better India - Play Icon

We are the TBI Logoetter india

A whole new positive movement, harnessing the transformative power of stories to drive large-scale impact.

As the world's largest platform for positive narratives, TBI operates across multiple languages, including English, Hindi, Gujarati, Bangla, and Marathi. Its unique focus lies in uncovering the tales of everyday unsung heroes, community change-makers, groundbreaking innovations, and remarkable ideas often overlooked by mainstream media.

We use the power of digital media and positive storytelling to showcase the journey of India's most inspiring individuals and institutions. We drive our audience to turn this inspiration into impact! We also partner with brands to drive campaigns that make a real difference on the ground.

The Better India Reach

individuals Inspired

200 Million

Every Month

Positivity spread to

5000+

cities across, across the world

Total Reach

500 Million

across all languages

Total Video Views

2 Billion

across all languages and platforms

minutes SPENT

12.5 Million

ENGAGING WITH OUR STORIES

hours SPENT

1.8 Miilion

WATCHING OUR VIDEOS

TOTAL VIDEO VIEWS

200M

ON ENGLISH WEBSITE

MONTHLY AVG. REACH

12M

ON ENGLISH WEBSITE

200M

Total Video Views

English

12M

Monthly Avg. Reach

regional channels

Monthly Avg. Reach

Total Video Views

59M

Hindi

759M
5.91M

Gujrati

362M
5.52M

Bangla

460.4M
8.74M

Marathi

362.6M

Building upon the profound impact of storytelling, The Better India has evolved over the past 15 years into a repository of India's change agents. Skillfully harnessing the potency of storytelling, the platform has embarked on a steadfast mission: to empower every citizen to become a formidable force for positive change. With a robust presence across five languages, The Better India resonates with more than 200 million people each month. What sets it apart is its ability to unite communities, leveraging their collective strength to propel affirmative action and drive impactful transformations.

OUR VALUES

ambition icon

ambition

Striving for audacious goals and relentless progress.

empathy icon

empathy

Understanding and caring for others' feelings and perspectives.

ethics icon

ethics

Upholding principles of honesty, integrity, and fairness in all actions.

excellence icon

excellence

Pursuing the highest standards of quality and performance.

frugality icon

frugality

Maximizing resources and minimizing waste with thoughtful efficiency.

ownership icon

ownership

Taking responsibility and accountability for outcomes and decisions.

innovation icon

innovation

Continuously seeking and embracing new ideas and solutions.

OUR journey so far

  • 2008

    Inception as a Blog:

    The journey began with a humble blog, laying the foundation for what was to come.

  • 2013

    Website Launch:

    The official launch of our dedicated website marked a pivotal moment in our digital presence.

  • 2015

    Angel Investors Join:

    A turning point as passionate angel investors joined our mission, propelling us forward with newfound support.

  • 2016

    10M Reach, 4-Member Team:

    A turning point as passionate angel investors joined our mission, propelling us forward with newfound support.

  • 2018

    40 M REach

    A significant leap forward as we expanded our reach to 40 million, connecting with a broader audience.

  • 2019

    Series A Funding from Elevar:

    Securing Series A funding from Elevar was a testament to our vision, enabling us to reach greater heights.

  • 2020

    The Better Home & TBI Hindi Launch:

    This year marked the launch of 'The Better Home' and TBI Hindi, diversifying our offerings.

  • 2021

    150M Reach:

    A milestone achieved with the support of our growing community, reaching an impressive 150 million.

  • 2022

    Acquisition of The Better Home by Global Bees:

    This year marked the launch of 'The Better Home' and TBI Hindi, diversifying our offerings.

  • 2024

    Team of 50+ with 250M Reach:

    This year marked the launch of 'The Better Home' and TBI Hindi, diversifying our offerings.

Our Impact

Following are some large-scale impact that The Better India has created through empowering and uplifting stories

Our Brand Campaigns

More than 300+ Brands have made the world a better place with The Better India

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LOVED BY

It was a joy for me to discover The Better India, with its mission to shine a light on the good, rather than on scandal and sensation. By going against the grain and holding firm for over a decade now, TBI has shown that positive and inspiring coverage has a significant place in our day-to-day lives, and can reignite our belief that our country is full of people who want to impact their world and make it better.

testimonial 1

Anand Mahindra

One of the best changes I have noticed since the article was published on The Better India, is that there is more willingness to talk about mental health and eating disorders in the Indian society. People are coming out and discussing their struggles.

testimonial 2

Khushi Jain

It took this 'Better Indian' years to find The Better India. But I am glad I did because their stories are truly inspiring. I come from a humble, farming background and it's something that's in my heritage now. So I have always been aware of the issues farmers face at the ground level. Which is why I love how The Better India engages with them at the grassroots level, telling their stories and sharing solutions.

testimonial 3

Pankaj Tripathi

I wish The Better India all the very best. You bring in a ray of sunshine and a lot of incredible news into my world. We are living in times when we have negativity and lots of nastiness coming into our worlds. And for some reason, all of the media seems to highlight only this. You are doing a wonderful job in sharing stories of good people fighting the good fight and the incredible work they are doing at the grassroots level.

testimonial 4

Sona Mohapatra

Recognized by

  • MANTHAN AWARD
  • RISING STAR OF TOMORROW'S INDIA
  • NOURISHERS OF CHANGE
  • ABBY
  • The Maddies
  • 9th India Digital Awards
  • vIDEA 2019
  • Drivers Of Digital 2018
  • Indian Digital Media Awards
  • mCube 2019
  • Sammies 2019
  • Spott Awards
  • Echo Awards
  • Indian Content Leadership
  • SEAC
  • Media 360
  • Asian Customer Engagement Forum
  • CIDCA

Backed by

Elevar Equity logo

Elevar Equity

Anand Mahindra image

Anand Mahindra

Mohandas Pai image

Mohandas Pai

i3N image

i3N

IPSMF logo

IPSMF

Our Team

Dhimant Parekh image

Dhimant Parekh

Co-Founder & CEO

Anuradha Parekh image

Anuradha Parekh

Co-Founder

Tanaya Singh image

Tanaya Singh

Chief Editor -English

Manabi Katoch image

Manabi Katoch

Chief Editor - Regional

Sanchari Pal image

Sanchari Pal

Associate Director - Content Strategy

Dolly John image

Dolly John

Associate Director - Operations

Thousif Raza image

Thousif Raza

Associate Director - Branded Content

Sumi Borah image

Sumi Borah

Senior Manager - People & Culture

Oshin Aggarwal image

Oshin Aggarwal

Chief of Staff

Sunil Kumar Sharma image

Sunil Kumar Sharma

Senior Engineer – Technology

Rajat Kukreja image

Rajat Kukreja

Founder’s Office Member

Meghna Bhati image

Meghna Bhati

Product Manager

Nagarjuna N. image

Nagarjuna N

Senior Manager - Finance

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