If you haven’t yet checked out the ‘Village Cooking Channel’ on YouTube, this is your sign to do it.

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Known for its unique way of presenting special recipes, the channel is run by 78-year-old Periyathambi and his five grandchildren.

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Periyathambi is a farmer hailing from Chinnaveeramangalam in Tamil Nadu, and the family once solely depended on the 10 acres of land they owned in the village.

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But, Periyathambi’s five grandchildren — Subramanian, Murugesan, Ayyanar, Muthumanickam, and Tamilselvan — always dreamt of becoming international chefs.

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In 2018, their plans to move abroad fell through at the last minute. As they couldn’t fulfil their dream of flying abroad, Subramanian along with his brothers and cousins, started a YouTube channel in 2019.

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They also roped in their grandfather, Periyathambi — who has been cooking for the past 54 years — into the venture. In no time, they gained wide recognition across the country and even outside.

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The channel showcases South Indian recipes and cooking lessons in a traditional village setup and currently has 24.4 million subscribers.

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What sets the group apart is their simple dressing style — shirts and lungis, the larger-than-life portions of food, and the authentic way of cooking using hand-ground spices.

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Whether it is crabs in hot oil, mutton shuwa, kizhi parotta or even 1,000 pani puris in a single sitting, the group is always delighting their viewers with new challenges and recipes.

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Even the videos are shot in style, with the youngsters and their grandfather being thorough sports, delivering dialogues in the local dialect, running through the fields of Tamil Nadu to get the meats into their massive pans, and working through the ingredients at break-neck speed.

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Subramanian adds, "We earn Rs 11 lakh through our channel every month!"

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