Indians are sincere lovers of chocolate. We consume so much chocolate that our markets are estimated to emerge as one the largest for it in the world by 2024.
From mainstream bars, cakes and shakes to the more innovative paan and the downright crazy (but just as tasty) sandwiches – chocolate has made its way into our menus and more importantly, our hearts.
And India’s native spin to traditional chocolate- Ooty chocolates – has plenty of fans for sure.
But whatever our favourite brand of chocolate is, here is a more important question – how many brands promise their efforts are helping rural artisans earn a decent living?
Here’s one that does do.
‘Ooty Made‘, hand-making chocolates since 2011:
Based in the Nilgiris in Tamil Nadu, Ooty Made began as a small experiment eight years ago. Initially, they were making a few varieties of home-made chocolates.
It was more of an employment opportunity for underprivileged women in Ooty.
The items were sold to customers with the help of small local shops. Today, they make about 100 kg of chocolates every day- all only against the orders they receive!
“We had never imagined the overwhelmingly positive response we’d get from the consumers. Taking the hint from their feedback, we scaled our model and production further. Today, we make and sell over 32 varieties of chocolates!” C Vijayakumar, the Chief Executive tells The Better India.
A variety to make every heart melt:
Depending on my mood, my preference for chocolate changes. Sometimes I want plain milk chocolate, and when I feel especially luxurious, I want a variety of dry-fruits in them. Well, Ooty Made offers both and more!
Their milk, fruit and nut chocolate is to die for and for those who love their chocolate dark and bitter, they have those with cashews as well as other dry-fruits. You can check out these varieties and more by clicking on this link.
(Edited by Vinayak Hegde)