According to the “India Philanthropy Report 2017,” the philanthropy sector in India has considerably matured and has seen a steady rise over the last few years.
With funds coming in from NRIs and the Corporate Social Responsibility segment of companies, there is an urgent need to streamline the process by which donations are made and accepted.
Reports suggest that Internet penetration in India is likely to reach nearly 800 million by 2020. Pretty much everything is done online nowadays—from buying groceries to booking tickets and even sending in school assignments.
Could it be possible to combine the power of the internet, with the power of giving, to ensure that the process gets online, and to an extent, hassle free?
Dhaval Udani, an alumnus of IIM (Ahmedabad), seems to think so!
Recognising the need to have a platform that assists NGOs in accepting payments and fulfilling all their requirements, Dhaval founded DanaMojo, a one-of-its-kind portal that provides a smart and intuitive payment platform which works for both NGOs and their donors. The platform started off two years ago with about 60 NGOs and today, more than 500 NGOs have signed up with them.
In a conversation with The Better India, Dhaval speaks about why he felt the need to create DanaMojo and how he sees online giving growing over the next few years.
“For donors to keep donating, it is important that the NGO engages with them. The idea of DanaMojo germinated from this thought, in an attempt to try and bring together NGOs and their donors,” he said.
From the beginning itself, the platform wanted to connect NGOs directly with the donors and facilitate a seamless conversation and engagement “One of the first steps in that direction was to create a platform through which donors could pay seamlessly to the NGOs,” he says.
Dhaval speaks about some of the common problems that donors seem to face when trying to make an online payment to NGOs.
“The process of making an online payment itself is fraught with difficulties—getting an 80G on time, and the general unresponsiveness by NGOs add to the problems. It becomes difficult for the NGOs to start addressing these issues because on most occasions they have bandwidth constraints and leveraging technology to their advantage isn’t their strong point.”
Therefore not being able to service the donors leads to lack of engagement and that in turn means lesser donations coming their way.
DanaMojo provides both online (credit card, debit card, net-banking, mobile wallets, EMI, UPI) and offline (cheque pickup facility in 1000+ cities) modes for the collection of donations.
Can a donor make a payment via the DanaMojo website?
No, DanaMojo is not a marketplace. You will not discover any NGOs on their portal. They merely provide a facility to the NGOs, which makes it easier for them to collect donations.
When asked about the kind of due diligence that goes into partnering with the NGOs, Dhaval says, “It is imperative to state that we have no hand in getting these NGOs any donors. We are only a platform and therefore ensure that each of the NGO that signs up with us has their KYC done. The relationship between the donor and the NGO is independent of us stepping in.”
DanaMojo ensures that the NGOs can focus solely on utilising the donations and continue their fundraising activities, rather than work on managing these payment processes, and takes care of areas like operations, technology, and systems.
“Our next step is to try and reach out to many more donors for the NGOs. We want to fix many of the payment related infrastructure—acceptance of recurring payments, and facilitating more payment options for donors are examples of that,” he says.
If you run an NGO or know of one that would benefit from this facility then do visit their website here for more information.
With a small team of 5 members, DanaMojo has big dreams and wishes to change the manner in which donations are made in India.
(Edited by Gayatri Mishra)