India has been a draw for talented photographers from all over the world for a long time now. They come here fascinated by the vibrant culture, diversity and rich colours of the land.
Pictures tell stories like no words can ever capture. And when pictures are in black and white, the contrast adds a whole new artistic dimension to these tales.
Prashant Godbole, who has been working in the advertising industry for the last 25 years, loves to capture everyday India, but in monochrome.
“I am not a trained photographer. Photography is my hobby. I am a trained visualiser/art director. My job is to come up with visual stories. All my advertising work reflects what I see around me; as an artist you are observing people and their diversity, traditions, culture, their emotions like affection, happiness, love, greed, lust, joy, fear, etc. The only way to make sense out of this is to plunge into it, move with it, enjoy and find connection in the moment. Also, when you are photographing, you are capturing your own perception of the duration of events in time. What I like about photographs is that they capture a moment that’s gone forever, and they give you the ability to revisit and share the experience with others with their sense of perception,” says Prashant.
But why is Prashant fascinated with black and white photography? “We see the world in colour, so rendition of the world in grayscale makes us pause and look closely, allows us to see the subject and its context more directly and lets us connect more easily. As Ted Grant said rightly ‘When you photograph people in colour, you photograph their clothes. But when you photograph people in black and white, you photograph their souls!'”
2. You can lead a horse to water…
3. Deep-rooted love
4. Man’s best friend
5. Someone just photobombed me!
6. Finding solace, anywhere!
7. The dive
8. And the flight!
9. Generation gap
10. A bird’s eye view
11. Swingin’ in the Rain
12. Such happy faces!
All pictures’ source: Prashant’s official website
You can have a look at more of Prashant’s captures on his website, here.
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