Till a few years ago, if someone referred to themselves as a ‘YouTuber,’ he or she would probably be met with confused stares. However, with over 225 million Indians regularly sifting through content on YouTube, this perception is changing in a massive way
It is not at all surprising that these days, ‘YouTubers’ are not only influencing people and amassing a huge following but also monetising their endeavours. These youngsters often present relevant content—fact-checking politicians, movie reviews, demonstrating how to cook unique dishes and the latest in science and technology.
The latest in the line of prominent YouTubers is Class XII student Pranay Chouhan. Earlier this month, he won the Best Under-15 Content Creator on Social Media award at the Social Media Summit Awards at Vijayawada (SMSA) for his channel Tech Theory on YouTube. The channel gives viewers insight into the latest technology available in the market and that too in Hindi.
Pranay, a student from Vindhyachal Academy in Dewas, Madhya Pradesh, has over 98,400 followers on YouTube. However, the recognition from SMSA wasn’t merely for the following he has garnered thus far in just 2.5 years, but also because of his trend-setting talents.
The award he received in Vijayawada opened his family’s eyes to the power of social media.
Speaking to Edex Live, he said, “My name came in all the local newspapers, and everyone was delighted. I did not even believe it until I received an official mail from the organisers confirming that indeed, I had won the award.”
Pranay mentions that he has been passionate about technology since the age of eight. That and his ease with dismantling and reassembling gadgets resulted in him setting up his own YouTube channel, Tech Theory, when he on April 4, 2016.
“I had already been introduced to YouTube, and I used to watch a lot of tech videos but no quality channel catered to the Hindi-speaking audience,” adds Pranay.
Unlike other YouTubers, Pranay does not use a script. With his knowledge, confidence and articulation, Pranay believes that this helps him to establish a better connect with his viewers.
Having said that, his channel, which makes real money, has not affected his academic performance. After having scored a 9.4 GPA in Class X, today Pranay is preparing for Class XII board exams and attending coaching classes for JEE, the entrance test for getting into the IITs.
While his friends go out and play during their free time, Pranay creates and delivers two or three videos a week on his YouTube channel. The future indeed looks bright for this hardworking youngster! What are Pranay’s plans for the future?
“I want to pursue engineering, and then I have plans to establish my own startup. Irrespective of where life takes me, I will continue posting videos on my YouTube channel. The fact is I always want to be my own boss. Moreover, I think my ideas can help local communities in one way or another,” says Pranay, in a conversation with The Better India.
(Edited by Gayatri Mishra)