This Mother’s Day, These Moms Did Something Special for Underprivileged Kids

The contribution of a mother in nurturing and shaping her child’s life is undoubtedly one of the most precious and essential acts of nature for any living species.

From helping their children take their first steps, to remaining a pillar of support throughout their lifetimes, mothers have been undertaking this thankless responsibility with an unparalleled devotion and dedication, since time immemorial.

Other than having a family and responsibilities of their own, we also often come across mothers who involve themselves in shaping the lives of many other children and helping unlock their potential.

In collaboration with Seven Seas, The Better India partook in a Mother’s Day campaign that covered the stories of such amazing mothers who have been engaged in heartwarming and selfless pursuits to help other children reach greater heights in life while doing the same for their own kids.

Each of these real-life stories that featured one school teacher teaching kids from the streets; one adoption campaigner-activist; and one mother who rescues and shelters abandoned, young girls from streets; incorporated an immersive narrative to drive the attention of our readers and viewers towards the #UnlockPotential campaign.

At the end of each content piece, a Call-to-Action link was integrated to drive interested people to be part of the campaign in the form of an on-ground event scheduled to be held across four cities—Mumbai, Chennai, Delhi and Bengaluru—on May 13, to commemorate Mother’s Day.

The collective impact of the campaign, through its videos and in-depth articles, included a total reach of, 1,96,21,137 and a total engagement of 10,21,783.

The #UnlockPotential campaign culminated with the on-ground events being simultaneously organised in collaboration with Signal Shala, Sharanam and Shelter Don Bosco in Mumbai, Bal Seva orphanage in Delhi, Siragu Montessori school in Chennai and lastly, Sparsha Trust in Bengaluru on Mother’s Day.

Besides ensuring that young children from underprivileged factions of the society learnt new skills by participating in a variety of programmes like dance, painting and origami sessions, it was the involvement of many mothers from different walks of life and their interaction with these talented lot of children, that made the event a massive success.

Also part of the Mumbai event was actor Raveena Tandon, who is the brand ambassador of Seven Seas.

“It’s amazing to see this large group out here, without whom Seven Seas would have never been able to make such a huge impact all across India. Every single one of us has the power to change lives. In some way, we’ve managed to guide these kids towards their dreams—a thought that really excites me. Every child is talented in his or her own way and has the ability to achieve so much. All they need is a little bit of love and encourage and I’m sure they’ll accomplish amazing things,” she said at the event.

“I feel that most of us parents naturally spend time with our own kids but there are a lot of children who do not have parents and what we can do is that we could spend some time and share love with these kids as well,” says Zankhna Gogri, one of the mothers who attended the Mumbai event.

(Edited by Gayatri Mishra)

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