Walking into a movie theatre, patrons often shudder at the thought of paying extravagant prices for food and water (almost double the MRP). However, there is some good news now!
The price of food and beverages at movie theatres is all set to be controlled, as decreed by the Bombay High Court on April 4th, 2018.
The court came to this decision after a petition filed by Jainendra Baxi, a Mumbai resident. She claimed that the ban on personal food items could affect individuals who could not eat the junk food served at the theatres.
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In a report by Financial Express, Justice SM Kemkar is quoted as saying, “The price of food and water bottles sold inside movie theatres are, indeed, exorbitant. We have ourselves experienced it. You [multiplexes] should sell it at the regular price.”
In response to this decision, the Maharashtra government has said that it will create a policy to regulate prices within the next six weeks. The counsel for Ms Baxi also argued that the ban on the use of personal food items within the theatre should be removed, citing safety concerns for patrons.
The case is set to be heard again on June 12th, 2018.
This move by the High Court may be the next step to regulating prices in theatres. Previously, the cost of water in theatres spurred the decision to install water systems where moviegoers could drink water free of cost. You can read more about that decision here.