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Here’s a Sweet Spot Between Fashionable and Environmentally Friendly

B Label is a concept with sustainability at its heart.

The typical fashion-forward individual might walk into a branded apparel store, and spend thousands of rupees on clothes stitched from cotton and other fabrics. Spending your hard-earned money on designer fabrics is one thing, but what if you could look great, without destroying the environment?

The Bombay Hemp Company or Boheco as its known, is an agro-based enterprise which plans to take hemp, the 9000-year-old wonder crop of the Himalayas, and weave its magic closely into agriculture, technology and medicine, bringing together a community to create impact and value.

Boheco, via B Label, wishes to introduce the world to sustainable fashion. Image Courtesy: Facebook.
Boheco, via B Label, wishes to introduce the world to sustainable fashion. Image Courtesy: Facebook.

Avnish Pandya, Chirag Tekchandaney, Delzaad Deolaliwala, Jahan Peston Jamas, Sanvar Oberoi, Sumit Shah and Yash P. Kotak are the collective force behind this sustainable, green and environmental-conscious initiative.

While the team is looking at a wide array of uses for hemp, it already sells a range of pure hemp and hemp blend textiles.

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Hemp fabric boasts some incredible properties. It is the most durable natural fibre on the planet, 98% UV resistant, and repels bacteria and dust.

Hemp fabric is incredible, comfortable and sustainable.Image Courtesy: Facebook.
Hemp fabric is incredible, comfortable and sustainable.Image Courtesy: Facebook.

Additionally, a new technology can turn hemp from a scratchy, stiff fibre into one as soft as cotton.

B Label, Boheco‘s clothing line, caters to the well-informed and eco-conscious individual and its range of clothes include stoles, shirts and dresses, for both men and women, in soft, pleasing colours. The objective of the venture is to propagate the use of hemp fibres and bring the clothes they make to the right people. The brand hopes to be able to make strategic tie-ups, to further its cause of providing a sustainable, green and clean alternative to popular fashion trends.

In addition, there is the B Label Handloom collection of wool and hemp blend stoles, which are woven by the Mandakini Women Weavers Co-operative in the Kedarnath valley of Uttarakhand. About 60 people are supported by B Label Handloom, including local men who harvest the wild hemp. B Label Handlooms aims to bring these indigenous products to the global marketplace.

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B Label pop-up stores can be seen at niche events, like the Kala Ghoda arts festival, and other flea markets.

Boheco wishes for a wholesome, credible solution to alleviate poverty and uplift society. Via its clothing line, Boheco aims to employ artisans, craftsman and tailors, bringing back the revenue from the cottage industries to those who need it.

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