These 9 Heartwarming Indian Ads Celebrate the Brother-Sister Bond Beautifully

As you celebrate the occasion of Raksha Bandhan with silken threads, sweets and savouries, make time to watch these 9 heartwarming advertisements that capture the spirit of this endearing festival.

As different as chalk and cheese or as alike as two peas in a pod – brother and sister relationships can extend to both extremes. From protective to possessive, to irritating and often plain silly, siblings can be exasperating at times but they are also the first ones to rally around each other at times of need. Perhaps no other country in the world celebrates this beautiful relationship quite like Indians do – with the endearing and unique act of tying a thread that symbolises the bond between brother and sister – Raksha Bandhan.

As you celebrate the occasion of Raksha Bandhan with silken threads, sweets and savouries, make time to watch these 9 heartwarming advertisements that capture the spirit of this endearing festival:

1. Tanishq 2013

Sometimes it’s hard to express how much you miss your sibling till he or she is no longer with you. Just like this brother whose sister is getting married.

2. Idea Cellular 2013

So many policemen forego their holiday and time with their families to ensure that we are secure. A bond between these unsung heroes and the public is definitely a good idea.

3. Cadbury 2015

Gender roles are changing with the times. Yet, the essence of Rakhi, the love between brother and sister, remains the same.

4. Amazon 2016

Technology can help you keep in touch with people but nothing can match the joy of actually meeting someone you love.

5. Nestle 2014

They may fight, they may argue, but in their hearts, siblings will always be on the same side!

6. SBI Life Insurance 2010

No matter how old you get, your younger siblings will always be ‘little ones’ to you.

7. Surf Excel 2011

That feeling of protectiveness you get when around your younger brother or sister…it’s been there ever since you were kids!

8. Cadbury 2010

There is something very special about sharing secrets and sweet treats with your siblings.

9. Ultra Tech Cement 2016

A beautiful message from every sister to her brother – “Respect every girl like you respect me.”

Also Read10 Thought-Provoking Indian Ad Campaigns That Won Hearts and Laurels at Cannes Lions 2016

Like this story? Have something to share? Email:, or join us on Facebook and Twitter (@thebetterindia). To get positive news on WhatsApp, just send ‘Start’ to 090 2900 3600 via WhatsApp.

Deep Dive

The Better Mentor

See All

We at The Better India want to showcase everything that is working in this country. By using the power of constructive journalism, we want to change India – one story at a time. If you read us, like us and want this positive movement to grow, then do consider supporting us via the following buttons.

Please read these FAQs before contributing.

Let us know how you felt

  • love
  • like
  • inspired
  • support
  • appreciate