Igniting Ideas For impact

Embarking on a transformative journey through six chapters, we traverse India's landscape, exploring pioneering startups and their revolutionary...

10 months

This Is What Aamir Khan Had to Say about No Longer Being Brand Ambassador for Incredible India

Recently, there was news of Aamir Khan having been removed as the ambassador of Incredible India. Now's Khan has released a statement — here is what he has to say.

This Is What Aamir Khan Had to Say about No Longer Being Brand Ambassador for Incredible India

Recently, there was news of Aamir Khan having been removed as the brand ambassador of Incredible India. The rumours were tied to controversial statements he had made regarding intolerance in India.

Yesterday, however, the Ministry of Tourism came out in support of the Bollywood star, clarifying that Khan was not “removed”; all that had happened was that his contract had ended. They also had this to say about Khan’s “intolerance” remarks:

“We have nothing do with it. That (Aamir’s remark) was a non-issue for us. The Ministry of Tourism has nothing to do with that.” – Minister of State for Tourism Mahesh Sharma to The Indian Express

Now Aamir Khan has released a statement clarifying his stand on the matter.

He says that he has been honoured to work for the country.

“It has been an honour and a pleasure for me to be the Brand Ambassador for the Incredible India campaign for the past 10 years. I was happy to be of service to my country, and will always be available for it.”

He mentioned how all his public service films have been done free of charge.

“I would like to clarify that all public service films I have done till date have all been free of any cost to me. It is always an honour for me to be of service of my country, and this is how it will always be.”

And that he respects the government’s decision, whatever it may be.

aamir incredible india

Source: Wikipedia

“It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country. Whether I am brand ambassador or not, India will remain Incredible, and that’s the way it should be.”


Like this story? Or have something to share? Write to us: [email protected], or connect with us on Facebook and Twitter (@thebetterindia).

If you found our stories insightful, informative, or even just enjoyable, we invite you to consider making a voluntary payment to support the work we do at The Better India. Your contribution helps us continue producing quality content that educates, inspires, and drives positive change.

Choose one of the payment options below for your contribution-

By paying for the stories you value, you directly contribute to sustaining our efforts focused on making a difference in the world. Together, let’s ensure that impactful stories continue to be told and shared, enriching lives and communities alike.

Thank you for your support. Here are some frequently asked questions you might find helpful to know why you are contributing?

Support the biggest positivity movement section image
Support the biggest positivity movement section image

This story made me

  • feel inspired icon
  • more aware icon
  • better informative icon
  • do something icon

Tell Us More



See All