Duo Starts Size-Inclusive Fashion Brand To Challenge ‘Fat Tax’; Bags Rs 40L on Shark Tank
Delhi's Vishakha Bhaskkar and Manipur's Asana Riamei launched Angrakhaa, a size-inclusive fashion clothing brand to honour people's individualities and varied body sizes.
In India, plus-size people face humiliation from their own families, acquaintances, and strangers every day. But this is not limited to just individuals. Even the fashion industry discriminates against those who do not fit into the ‘standard’ size range by charging a fat tax.
“The fat tax is pretty prevalent in the country. There is a differential pricing for the clothes you order. If your size is anywhere between XXS and XL, the clothing is available at a lower price. Whereas for anything beyond XXL, say 5XL, you will be charged extra for the same product,” Delhi’s Vishakha Bhaskkar tells The Better India.
'Ma Would Come Home Covered in Coal Dust': How Nancy Tyagi Won the Internet With Her Designing Talent
Self-taught designer Nancy Tyagi has taken the internet by storm through her ‘Outfit from scratch’ series on Instagram. Here's how she overcame hate and trolls through her sheer talent.Read more >
Reinforcing Vishakha’s opinion, Manipur’s Asana Riamei, who has worked as a fashion merchandiser for nearly 14 years, says, “I noticed that Indian brands charge around 25 percent more from customers who are XXL and above to make the pieces. There was a gap that needed to be filled up.”
With a common purpose, the duo launched a size-inclusive brand ‘Angrakhaa’ in 2018. Angrakhaa in Sanskrit means “protector of your body”. Calling out body shaming and fat tax, the brand makes and sells trendy clothes for people of all sizes at the same price. They currently have three primary categories — summer, occasion wear, and Indian.
They have reached over 15,000 customers in India and worldwide, and they had an annual turnover of Rs 2 crore in the last financial year.
Recently, their work was featured on Shark Tank India, and the duo closed the deal with CarDekho CEO and co-founder Amit Jain, who offered them Rs 40 lakh in exchange for 20 percent equity.
To make Angrakhaa a one-stop shop, they soon aim to expand the brand by adding jewellery and men’s wear this year.
Watch this video to learn more about their work:
Edited by Pranita Bhat
This story made me
Tell Us More
A Designer's Cruelty-Free Silk Brand Helps Meghalaya Youth Fight Job Crunch in Their Hometown
When Iba Mallai quit her corporate job to start Kiniho, a cruelty-free eri silk brand, little did she imagine that it would become a platform for Meghalaya's youngsters to earn and sustain themselves in the midst of the state's job crunch.Read more >