Good old Doordarshan days! Watching Rangoli every Sunday, loving the characters of the shows as if they were our own family members, the legendary music and the unforgettable logo. Doordarshan has been much more than just a source of entertainment. So, we cheer the latest development of Prasar Bharti that will help Doordarshan to reach 120 million homes abroad!
India’s public broadcaster Prasar Bharti has signed an MoU with Germany’s public service broadcaster Deutsche Welle (DW) on August 5, 2014 that will allow Doordarshan programmes to be in a “Free-to-Air” mode abroad and? .
The agreement will help the 55-year old channel will now be seen in 120 million homes abroad and will be available in Europe, Africa and even Australia.
This step is expected to give a new life to the channel and help to gather a global viewership at minimal cost. The agreement will allow airing of ‘India Channel’ on DTH Platform of Hotbird-13B Satellite, which has a reach across continents and airs around 1,543 TV channels of which 1,117 are Free-to-Air.
The satellite broadcasts 24 English channels that include popular ones like BBC, CNN, BloombergTV, Al Jazeera, etc.
“The MoU enables Doordarshan to considerably enhance its global reach at a minimal cost. It is a win-win situation for both broadcasters,” an official said. (Source)
With Doordarshan going global, we see a silver lining and a new turn in the vintage channel’s life. Cheers to this achievement!