Placeholder canvas
Igniting Ideas For impact

Embarking on a transformative journey through six chapters, we traverse India's landscape, exploring pioneering startups and their revolutionary...

7 months

As Busy As Bees: Meet The Farmers Making Kashmir a Land of Honey

Farmers growing fruits and vegetables in Kashmir are doubling as beekeepers to boost their incomes. Athar Parvaiz takes a closer look.

As Busy As Bees: Meet The Farmers Making Kashmir a Land of Honey

Towseefa Rizwi, a woman entrepreneur in Shalhar village of Bandipora district in north Kashmir, compares herself with the women working in the government sector, and finds one big difference: “I am independent.”

Rizwi is the owner of Kashmir Valley AgroIndustry (KVAI) where her husband Parvez works as production manager.

She mainly deals in honey, which she processes and packages at her own plant in the village. “I always had the desire of starting my own business. And I am thankful to honey bees for making me realize my dream,” Rizwi told with a big smile on her face.

The Kashmir Valley, with its huge resources and vast tracts of horticultural land, has great potential for beekeeping and exporting honey to different Indian states. This has prompted the agriculture department of Kashmir to promote beekeeping in the region. Horticultural farmers who took to beekeeping are reaping rewards for their efforts. The apiary business has also given rise to successful processing units.

Viable business


Towseefa Rizwi at her honey processing plant in Shalhar-Bandipora. (Photo by Athar Parvaiz)
Towseefa Rizwi at her honey processing plant in Shalhar-Bandipora. (Photo by Athar Parvaiz)


According to Rizwi, the entire area has traditionally been kept at least one or two beehives, mostly traditional Kashmiri beehives. “I thought why can’t we do it on a big scale? And one day I told my husband that we will set up our own honey processing plant,” she said. “So we applied for a loan and set up the plant. It can process up to three tons of honey per day.” She has been in the business for 10 years now.

Rizwi said that she is making a respectable income from the honey business. “We manage the affairs of our family and the education of our kids with the income from the honey business,” she said.

Ghulam Mohammad Bhat, a beekeeper in Rizwi’s village, said that he decided to keep bees after he saw Rizwi doing well in her beekeeping business. “I got five bee colonies from the government at a subsidised rate in 2015, which have now increased to 20,” Bhat told “Though I lost a few of them to harsh weather in April this year, I feel I am getting a lot of financial benefits. For example, I got a profit of Rs 20,000 this year.”

Bees provide sustenance

A Kashmiri beekeeper is seen attending to his beehives. (Photo by Athar Parvaiz)

For Zamrooda Khan, a woman entrepreneur in downtown Srinagar, beating the greatest challenges of life would not have been easy if her bees had not kept her busy. Draped in a black shawl with her head covered in a scarf, she cuts a striking figure. Miseries and melancholic moments in her life have failed to shake her resolve for living a dignified life. Khan has not only fought a battle against breast cancer after her divorce but has also turned herself into a small entrepreneur.

Khan realized that her job at a private school was fetching her too measly an amount and was not enough for meeting her expenses. This, she says, made her think about additional income to shore up her earnings from the school.

“Since my father used to be a successful beekeeper and I had learnt many things from him about beekeeping, I wasted no time and started a small apiary,” Khan told She started her business, Busy Bee Honey Apiary, after receiving further training from the agriculture department in 2003.

“This job suited me, for it kept me busy and that too with nature’s gifted beings called honey bees.”

For her, it is not a business, but a small enterprise for feeding her daughter and son, besides getting medicines for herself. She produces around 100 kg of honey from her beehives every season, which fetches her sustenance. “But I certainly want to expand this venture by setting up a processing plant in future. I have a passion for this profession,” Khan said.

Migrating to beat the weather

“I am strongly interested in increasing the number of my bee colonies. If I have more colonies, I can think of migrating them out of Kashmir during winter. Those who have at least a truck-load of bee colonies hire trucks in winters and migrate the colonies to warm areas that have more crops,” Bhat told Most beekeepers of Kashmir shift their beehives to Jammu, Rajasthan, Gujarat and Maharashtra in winters.

In the Gulgam village of northern Kupwara district, more than 12 villagers who earn their livelihoods from beekeeping have migrated their beehives to Rajasthan and Gujarat. “Shifting the hives out of Kashmir during winter makes a lot of economic sense to us. It gives us an extra crop and keeps the bees healthy as well,” Mohammad Yaseen, a beekeeper of Gulgam village, who has 140 beehives, told

Potential and challenges

“We are now promoting honey bees as agents of pollination which will not only result in increasing crop productivity but will also increase honey production. The idea is also to generate employment through this sector by value addition,” Farooq Ahmad Shah, chief technical officer at Kashmir’s Department of Agriculture, told

Presently, the industry is confronted by the threat of the Varroa disease, caused by the Varroa mite that feeds on larvae and adult bees. over the past two-and-half decades, this disease has almost entirely destroyed Apis cerana, the honeybee traditionally been found in Kashmir. It has also caused extensive damage to Apis mellifera, the European honeybee, which was brought to Jammu & Kashmir from Europe.

“The industry suffered a major setback in 1982 when a majority of the Apis cerana bees were wiped out. Then the industry was revived with the introduction of the Apis mellifera. But it also got affected by the disease in 2005-06 – resulting in the extermination of up to 80 % of the colonies,” Shah told

However, Shah said, the industry has again made a comeback in recent years with the help of technology and insecticides. According to Shah, presently there are over 35,000 honeybee colonies in Kashmir and the number of registered honey cultivators is 1,484. As per the estimates of agricultural experts, there is a potential for 120,000 colonies in Kashmir considering the huge availability of horticultural land. The Kashmir region has 161,682 ha of land under horticulture and it is increasing every year, as some farmers prefer growing fruits rather than rice.

According to Farooq Ahmad, a former agriculture officer who has published several papers on beekeeping in journals such as The Bee World and Indian Bee Journal, and an orchardist who has 10 kanals (around half a hectare) of orchards, one should have at least three bee colonies for ensuring a good production.

“So, you can just imagine the potential we have for apiculture considering the availability of thousands of hectares of horticultural land in Kashmir,” Ahmad told

But, Ahmad said that the Jammu & Kashmir government needs to address some pressing issues, which are hurting the beekeeping industry in Kashmir. “The most important of these issues is the lack of proper training for beekeepers and the unavailability of preventive and control measures for tackling pests and diseases,” Ahmad said.

Athar Parvaiz is a Srinagar-based journalist.

Adapted from an article originally published on Subscribe to VillageSquare’s weekly update on the website for more stories from rural India.

Like this story? Or have something to share? Write to us:, or connect with us on Facebook and Twitter.
NEW: Click here to get positive news on WhatsApp!

This story made me

  • feel inspired icon
  • more aware icon
  • better informative icon
  • do something icon

Tell Us More

We bring stories straight from the heart of India, to inspire millions and create a wave of impact. Our positive movement is growing bigger everyday, and we would love for you to join it.

Please contribute whatever you can, every little penny helps our team in bringing you more stories that support dreams and spread hope.

Support the biggest positivity movement section image Support the biggest positivity movement section image


See All
Sign in to get free benefits
  • Get positive stories daily on email
  • Join our community of positive ambassadors
  • Become a part of the positive movement