Placeholder canvas
 
Close
Igniting Ideas For impact

Embarking on a transformative journey through six chapters, we traverse India's landscape, exploring pioneering startups and their revolutionary...

8 months

DD Prakriti: India’s Indigenous Answer to Nat Geo and Discovery. Coming Soon!

The new channel will exclusively promote awareness about nature conservation in India, in collaboration with the Ministry of Information and Broadcasting, and Doordarshan.

DD Prakriti: India’s Indigenous Answer to Nat Geo and Discovery. Coming Soon!

On the inaugural day of Global Wildlife Programme (GWP) conference, Environment Minister Dr. Harsh Vardhan unveiled the third National Wildlife Action Plan for 2017-2031. Part of this plan is to set up a new channel, which will exclusively promote awareness about nature conservation in India. The channel, which will be introduced in collaboration with the Ministry of Information and Broadcasting, and Doordarshan, will be called DD Prakriti.

It will most likely start from 2018.

Source: Flickr

“Instead of only consuming Discovery Channel and National Geographic that largely comes to us from outside India, this is a step towards promoting nature films made by Indians and there is a lot of material already to work with,” National Wildlife Board member and Wildlife Trust of India (WTI) CEO, Vivek Menon, told The Indian Express.

Although Doordashan’s past attempts at launching exclusive channels haven’t fared as well as expected, they’re consulting on how they will portray India’s wildlife as vividly as possible with DD Prakriti.

The programme manager (forestry) of the Centre for Science and Environment, Ajay Kumar Saxena, has also expressed concern about how the visual appeal on DD is not as attractive as Nat Geo or Discovery Channels. However, he says that it will all depend on how the channel presents its content.

According to The Indian Express, the plan states that this move to introduce an exclusive channel on India’s wildlife is a step towards promoting ‘Conservation Education, Nature Interpretation and Outreach (CENIO)’ in the country. The channel will also give a platform to Indian filmmakers, and promote electronic media while also making use of social media.

Like this story? Or have something to share?
Write to us: contact@thebetterindia.com
Connect with us on Facebook and Twitter.
NEW: Click here to get positive news on WhatsApp!

This story made me

  • feel inspired icon
    97
  • more aware icon
    121
  • better informative icon
    89
  • do something icon
    167

Tell Us More


We bring stories straight from the heart of India, to inspire millions and create a wave of impact. Our positive movement is growing bigger everyday, and we would love for you to join it.

Please contribute whatever you can, every little penny helps our team in bringing you more stories that support dreams and spread hope.

Support the biggest positivity movement section image Support the biggest positivity movement section image
Shorts

Shorts

See All
 
X
 
Sign in to get free benefits
  • Get positive stories daily on email
  • Join our community of positive ambassadors
  • Become a part of the positive movement