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From Farm to Home: Maharashtra Farmers to Reach Consumers Directly With 125 Vans!

Authorities are planning to sign a memorandum of understanding (MoU) with NGO Mee Mumbai Abhiyan-Abhiman, which also runs Namo Yuva Rozgar Kendra, to deliver farm produce in Mumbai.

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Indian farmers face a regular struggle to get the right price for their produce with the presence of intermediaries and middlemen. To help them get better prices and connect directly to the consumer, the Maharashtra state government will soon deploy over 125 vans that will deliver their produce straight to the doorsteps of Mumbaikars.

Authorities are planning to sign a memorandum of understanding (MoU) with NGO Mee Mumbai Abhiyan-Abhiman, which also runs Namo Yuva Rozgar Kendra, to deliver farm produce in Mumbai.

farmers-vans-farm-home-doorstep
Source: CMO/Twitter

Plan of Action

The Namo Yuva Rozgar Kendra is essentially a farmers’-market-on-wheels conceived by BJP’s Prasad Lad. It was inaugurated in Mumbai on Tuesday and plans to deploy 125 vans to deliver products from farm-to-home.

In the first phase, 10 such vehicles have been rolled out, while the remaining 115 vehicles will be rolled out next month. The move is taking the farmer-to-consumer markets launched in August last year one step further.

“Farmers never get good prices for their produce as they are not in direct contact with consumers. Consumers, on the other hand, don’t get good quality vegetables at lower prices. This link will achieve both,” Chief Minister Devendra Fadnavis told the Hindustan Times.


Read more: How Seduction, and Not Chemicals, Helped Telangana Farmers Reduce Pest Control Costs by Half


The state government also aims to revive the defunct public sector undertaking (PSU), Maharashtra Agro and Fruit Processing Corporation (MAFCO), that was originally established to help farmers sell their produce. It had a network of over 4,000 retailers and 18 distributors across the state to distribute farm produce, dairy products among others, but had to shut shop due to huge losses and bad management practices reported HT.

CM Fadnavis expressed that farmers are in need of more storage space for vegetables and fruits. He states – MAFCO’s revival will create employment opportunities for the jobless, and benefit farmers and consumers.

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