While working as a software engineer in the US, Sandeep Jogiparti had been brainstorming ideas to start his own venture. Since he had a sweet tooth himself, he knew the venture had to be related to sweets.
However, the amount of refined sugar was always a concern. “I have a habit of eating something sweet after every meal, especially ladoos. But my family always advised me against consuming refined sugar and suggested that I eat a spoon of jaggery instead,” Sandeep tells The Better India.
Making healthy ladoos became his idea for the venture.
In 2018, he moved back to Hyderabad with his wife Kavitha Gopu. The couple quit their jobs and in 2019 co-founded the Laddu Box.
They turned to traditional recipes to make healthy ladoos. Not only were these ladoos sugar-free, but they were also nutritious. They used native ingredients such as millet, flax seed, dry fruits, peanuts, jaggery, and ghee, and made 11 varieties of ladoos. Each has a shelf-life of 21 days.
They also sell a range of healthy snacks, including khakras, chikkis, nuts, and sweets.
Within one year, the duo made a turnover of Rs 55 lakh.
Learn more about their venture:
Edited by Divya Sethu
If you found our stories insightful, informative, or even just enjoyable, we invite you to consider making a voluntary payment to support the work we do at The Better India. Your contribution helps us continue producing quality content that educates, inspires, and drives positive change.
Choose one of the payment options below for your contribution-
By paying for the stories you value, you directly contribute to sustaining our efforts focused on making a difference in the world. Together, let's ensure that impactful stories continue to be told and shared, enriching lives and communities alike.
Thank you for your support. Here are some frequently asked questions you might find helpful to know why you are contributing?