Most of us are already aware of the important role that ethics plays in food production. When it comes to the clothing industry, however, ethics is a concept that is yet to make headlines.
Cue Slow Fashion.
Slow Fashion is a term honourably making its way into the mainstream. Like the more well-known term Slow Food, Slow Fashion is concerned with ensuring ethical conduct in the production of clothing.
Slow Fashion aims to ensure fair wages are paid to labourers and suppliers, lower carbon footprints, and (as much as possible) maintain zero waste.
Considering just how fast-paced the fashion industry is, bringing ethics into the centre of it is by no means an easy task.
Meet Pradeep Krishnappa and Rema Sivaram, the names behind Fair Konnect, a new-age design studio believing in ethics, fair trade and sustainable lifestyle as a way forward. Fair Konnect aims to make ethical practice not only more accessible, but also more widely practiced by helping to connect fashion philanthropists across India to local artisans.
Their vision? For India to be the Fair Trade capital of The World.
Last weekend saw Bengaluru’s first Slow Fashion Weekend held in the eastern neighbourhood of Indiranagar. The event was aimed to raise awareness of Slow Fashion and to showcase some of the designs and products made by Indian brands that believe in the Slow Fashion concept.
One brand showcased at the event was Ethic Attic, Fair Konnect’s resident brand.
Ethic Attic’s products are all made of soft non-violent silk, organic cotton and natural fibres such as lotus fibres, all of which have been hand-loomed by Indian weavers and craftsmen receiving a fair price.
Another brand displayed at the event was Vermillion, a jewellery brand that works with upcycled and vintage silver, copper, gold, and precious/semi-precious stones, creating beautiful bespoke pieces.
Poornima Narayan of Vermillion uses materials and fabrics all locally sourced from different parts of India.
Bengaluru’s first Slow Fashion Weekend also featured brands like Dori, bringing a modern twist to tradition styles, and Body Tree, a range of handmade soaps using nothing but the purest of ingredients.
Know more about Fair Konnect here and about Vermillion here.
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