Kalyani Pandya, a 29-year-old law graduate from Vadodara, decided to introduce natural ghee (clarified butter) to the range of food items sold through her venture Shankar Farms.

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Shankar Farms was previously being overseen by her father, but hadn’t been very profitable.

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Kalyani, who completed her law degree in the UK and was working in the corporate sector, says she felt her calling lay in the family venture.

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“So I quit my job and returned to Baroda. When I began working on how we could scale Shankar Farms, I noticed that there were several areas where we could improve,” she says.

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She began selling branded ghee on Amazon and other retail stores and ran online ads in 2020. It took her a year and a half.

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The response they received was fantastic, she recounts, noting that it wasn’t very easy.

“Through what I have witnessed growing up in a farming state, the milk of Gir cows is preferred for ghee as people presume that this is the best for its creamier milk and richer smell.”

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“But in addition to Gir cows, we also have Kankrej and Lal cows,” she says.

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