Kalyani Pandya, a 29-year-old law graduate from Vadodara, decided to introduce natural ghee (clarified butter)to the range of food items sold through her venture Shankar Farms.
Shankar Farms was previously being overseen by her father, but hadn’t been very profitable.
Kalyani, who completed her law degree in the UK and was working in the corporate sector, says she felt her calling lay in the family venture.
“So I quit my job and returned to Baroda. When I began working on how we could scale Shankar Farms, I noticed that there were several areas where we could improve,” she says.
She began selling branded ghee on Amazon and other retail stores and ran online ads in 2020. It took her a year and a half.
The response they received was fantastic, she recounts, noting that it wasn’t very easy.
“Through what I have witnessed growing up in a farming state, the milk of Gir cows is preferred for ghee as people presume that this is the best for its creamier milk and richer smell.”
“But in addition to Gir cows, we also have Kankrej and Lal cows,” she says.