Rajesh Oza, a native of Bera village in Rajasthan, would often observe tribal communities picking fruits from the trees and then rushing to sell the fruit before it got spoilt.
“Processing of these fruits would help the tribal people fetch better prices for their produce,” she says.
Rajesh says the reason for choosing jamun was because Ayurveda says this fruit is a storehouse of nutrients and helps in weight management and heart health.
In addition, Rajesh says the previous financial year saw them amassing a turnover of Rs 1.67 crore. Of the total profits earned, 60 percent goes to women, Pooja adds.