Radhakrishna and Shakuntala Choudhary from Surat launched ‘Avimee Herbals’ that help with baldness, hair fall and other issues.

With approximately 200 orders a month from across India, the tiny venture has taken off in a big way.

But do you know why he is working at 85?

It all started when his daughter complained of hair fall. Instead of relying on other hair oil brands, Choudhary decided to take matters into his own hands.

He decoded the human body and found that a male’s receding hairline is linked to Dihydrotestosterone (DHT), an androgen. For females, insufficient oestrogen can cause hair growth imbalance.

And so he searched for herbs that could block DHT to some extent and made hair oil with a cold-pressed technique.

The oil contains 50 herbs like coconut, black sesame, olive, castor, kalonji and more than 50 carrier oils and essential oils.

Only after successful self trials did he launch his product under his brand.

“Seeing our brand flourish, and interacting with strangers who are so grateful is surely the best reward for me,” adds Choudhary.

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