sustainability

US-based Kapil Sharma, originally from Raipur, founded 'SayTrees', a non-profit dedicated to urban and rural afforestation and lake rejuvenation. Since its inception, SayTrees has planted trees and revitalised lakes and wells in Bengaluru and Pune.

Sharun Arora leads Chennai Super Klean, a team that started with local clean-ups and now represents India at the Spogomi World Cup. Through strategy, teamwork, and purpose, they show how environmental action can become a powerful and competitive movement on the global stage.

Driven by a passion to support education, Pritu Chaudhary’s ‘Little Leaf’ recycles waste paper to create notebooks for underprivileged children in Pune. This initiative turns waste into valuable learning tools, promoting hope, sustainability, and brighter futures for those who need it most.

For 100+ years, West Bengal’s Mathurapur has hosted Bhanga Mela, a fair where broken pots, cracked pans & old radios are repaired, reused & find new homes.

Rang De works on a peer-to-peer lending model, which enables small-scale farmers and entrepreneurs by making decentralised renewable energy (DRE) solutions accessible through low-cost credit.

From food labels and farming to sexual health, composting, and civic action — meet the five digital creators nominated for Optum Presents The Better India Showcase, supported by M3M Foundation, for proving that online content can spark lasting offline impact.

From forests to boardrooms, they’ve built change that touched millions. Now, these 10 impact leaders will select the heroes of The Better India Showcase 2025.

When Delhi-based Pragati Chaswal left her successful advertising career, she did not expect to start an environmental education movement. Through her SowGood Foundation, she brings hands-on sustainability and farming education to both private and government schools across the region.

At Narayanpur High School near Kolkata, students are learning valuable environmental lessons by turning everyday waste into art and useful products. This model of education combines sustainability with skill-building, offering a replicable framework for schools aiming to empower students and protect the planet.

Ordering one of these sustainable rakhis means you’re saving the planet, starting a garden, and contributing to the financial independence of 300 women.