Farming

Bees do far more than make honey — they’re the hidden force behind farming. By pollinating crops, they boost harvests, improve food quality, and sustain biodiversity.

Meet five extraordinary changemakers transforming Indian agriculture with bold ideas, indigenous wisdom, and innovations that are quietly reshaping the way India farms, eats, and thrives. This September, Optum Presents The Better India Showcase, supported by the M3M Foundation, is honouring their impact.

This farmer from Namakkal in Tamil Nadu cultivates maize fodder for his cattle in a cupboard. He gets around 5 kgs of fodder in just 8 days. Here's how he does it.

Discover how Nitesh Borkar, an organic farmer in Goa, is cultivating rare yellow watermelons with high market demand and a sweeter taste, turning his summer harvest into a profitable success.

In Meghalaya, schools are creating nutrition gardens, enabling students to cultivate and harvest fresh produce. Here’s how this initiative promotes healthy eating and hands-on agriculture knowledge.

Medini Homestay in Bokakhat, Assam, is a sustainable retreat. Over six years, they have transformed a barren patch of land into a thriving green oasis.

Stay at this eco-friendly farm on the Mumbai-Goa highway, with 2,000 mango trees. Learn how fertilisers are made and experience life on a 40-acre farm.

Ramesh Gera cracked the code to growing the world’s most expensive spice indoors and is now training over 12,000 people to follow suit.

After losing his savings in the dairy business, Raj Singh pivoted to vermicomposting. Using innovative methods like banana leaves for mulching, he transformed his venture into a ₹2.5 crore annual success. Selling at affordable prices, he empowers small scale farmers switch to organic farming.

Sneha Rajguru left her successful career in Bollywood to embrace a life connected to nature. She embraces a sustainable life and offers immersive experiences for those seeking sustainable living.