Agriculture

Bees do far more than make honey — they’re the hidden force behind farming. By pollinating crops, they boost harvests, improve food quality, and sustain biodiversity.

From food labels and farming to sexual health, composting, and civic action — meet the five digital creators nominated for Optum Presents The Better India Showcase, supported by M3M Foundation, for proving that online content can spark lasting offline impact.

From forests to boardrooms, they’ve built change that touched millions. Now, these 10 impact leaders will select the heroes of The Better India Showcase 2025.

India's tiny mammals may be hidden, but their role in protecting nature and supporting agriculture is huge and necessary for healthy ecosystems.

Discover how Nitesh Borkar, an organic farmer in Goa, is cultivating rare yellow watermelons with high market demand and a sweeter taste, turning his summer harvest into a profitable success.

This Kharif season, farmers across India are turning to smart, sustainable methods—like using ducks to manage pests and choosing climate-resilient seeds—to grow better crops with fewer resources. These practical techniques are helping protect the environment while improving harvests. Here’s how more farmers can make the shift this season.

When her grandmother longed for a lost grain, Dimum Pertin set out to revive Adlay millet — and ended up sparking a movement that’s nourishing her community through her brainchild, ‘Gepo Aali’.

Shashank Kumar travelled village to village, 70 km a day, breaking down AI and agritech with pamphlets, projectors, and patience.

Discover how Lohith Reddy left his tech career to pursue flower farming in Bengaluru, turning his passion into a successful business that now earns him Rs 7 lakh/month.

Abhinav Singh quit his high paying corporate job in England to start gerbera farming on his ancestral land at Chilbila village in Uttar Pradesh.