Tyre Tube Wallet
By continuing to mine the Earth of resources for things that we use in our daily life, we are putting great stress on the environment. But companies like Swechha are showing that nothing needs to be wasted, and all kinds of waste can be turned into something beautiful, long-lasting, and utilitarian!
Upcycled. Vegan. Fair labour.
Who needs leather when you have old tyre tubes?
Swechha shows that you don’t need to take more from the environment to make the things that we need. We already have them! Plus, through this initiative, Swechha provides income to one of the most important sections of our society, the waste pickers and scrap dealers. That's some impact!
Note: As with all upcycled products, your wallet may not exactly match the one shown here, but the colour and design will be the same for sure!
Swechha and Green The Map
Green The Map is the fair trade arm of Swechha, a Delhi-based social organization. Swechha aims to inspire, create and support a just, equitable and sustainable society, for everyone and forever.
Through this initiative, they have endeavoured to make best use out of waste through their designs. Furthermore, there is a section of our very own society that is doing the job of sorting the waste created by us. Swechha works with these waste collectors and scrap dealers to collect the waste and upcycle it. They use tyre tube, juice cartons, milk packets, beer cans, chips packets and almost everything that has been thrown away to give it a new life.
They lead by example and show that nothing needs to be wasted, that we can upcycle just about any of the things that we use daily, and they support the very important community of scrap dealers and others by engaging them in production, sales and other operational aspects of the company!
Swechha also boasts of India’s first upcycled office. Watch the video here to see the journey from waste to utility and beauty.