Social Media Manager

Location: Mumbai

Experience required: 4 yrs

To apply, please submit CV to hr@thebetterindia.com

The Better India is Asia’s largest media platform for impact, reaching millions of people every month! We do stories about unsung heroes, innovators, changemakers and everything making a positive impact in the country. We are a multi-platform, digital media house, bringing a paradigm shift in the way the world consumes content.

We are currently looking for a Social Media Manager who will be responsible to drive the digital growth for the company.

What will be the core responsibilities of a Social media Manager

● Responsible for the month on month organic growth of each individual social platform
● Planning and managing the overall social media calendar
● Establishing Social Media Properties to drive social reach
● Creating photo posts & easy to produce formats to create engaging social media content
● Should be on the ball with everything that's trending
● Forge relevant partnerships that can help in content creation & distribution - Other FB
pages, digital media channels, celebs, PR firms, NGOs, influencers
● Forge partnerships and engage deeply with influencers, celebrities, businesses, popular
organizations and social media stars to take the brand far
● Plan quarterly brand (TBI) campaigns that ensure virality & improved brand
recognition.
● Coordinate with editorial & other relevant teams to ensure optimum execution of the
campaign
● Use analytics across platforms to understand optimization tricks relevant for each page
● Plan and manage branded content promotions on SM & brand ads
● Plan and manage uploading, hygiene & promotion for all the branded content
● Develop monthly social media analytics reports

What we are looking for in a Social Media Manager

● 3-4 years experience in social media marketing, experience working as a client
servicing, account manager at digital agencies; minimum 1 year experience with a
digital news / content platform would be a plus
● Aggressive attitude towards growth and targets
● Excellent writing, communication, and presentation skills
● Ability to work with cross functional teams
● Strong understanding of digital marketing - platforms, advertising, tools, etc.
● Should be extremely independent, efficient, detail-oriented, and passionate about
social media marketing

To apply, please submit CV to hr@thebetterindia.com