Data Analyst - Performance Marketing

Location: Bangalore

Experience required:3+ yrs

To apply, please submit CV to careers@thebetterindia.com

The Better India (www.thebetterindia.com) was started to give a voice to millions of change makers and innovators of the country. It is today Asia’s largest solutions-focused platform. We have now launched The Better India Shop (shop.thebetterindia.com) to help millions of small & medium enterprises get access to large consumer markets. This is a marketplace that connects enterprises making great products with consumers seeking better alternatives in their purchases. And yes, every purchase makes an impact.

We are looking for a Data Analyst - Performance Marketing for our Bangalore office.

As a Data Analyst - Performance Marketing at the The Better India you will

1. Monitor key metrics such as revenue, ROI, conversion, scale, funnel metrics, customer acquisition, LTV
2. Measure the effectiveness of marketing campaigns to evaluate and improve future performance in terms of reach and acquisition
3. Identify key trends over time and strategize with the relevant business team on new initiatives targeted at increasing scale and ROI
4. Maintain dashboards, data visualization, automate data reporting to enhance business decision making and streamline operations
5. Create custom, quantitative and qualitative campaign analysis templates, processes, and techniques to analyze marketing campaigns
6. Own and manage the operations of commercial reconciliation and validation for business partners
7. Collaborate closely with cross-functional teams such as finance, legal, commercial to drive the team's objectives

Our ideal colleague will be

1. Someone with 3+ years of work experience preferably in Digital Marketing
2. Hands on with SQL basics and advanced Excel
3. Possessing an analytical bent of mind
4. Able to work autonomously in a highly demanding and ambiguous environment
5. Having strong attention to detail and exceptional organizational skills
6. A Quick learner and who can work in a fast-paced and dynamic work environment
7. A Team player, with excellent interpersonal and influencing skills, and ability to manage stakeholders across functions and disciplines

Job Location: Bangalore

To apply, please submit CV to careers@thebetterindia.com