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Careers at TBI

Positive impact through Content, Community and Commerce

How do we do it?

The first step to changing the world is changing hearts and minds. The stories of people who are leading by example are moving millions to action. We are doing this with the power of the Internet, technology, and community. Our award-winning content is read and watched by some of the biggest names in media, entertainment, industry, and government, not to mention millions of citizens every day.

Ready for change?

Here’s a list of our currently open positions. If you are ready, say hello.

Social Media Specialist- Hindi

Number of Post(s): 1

Experience required: 2-5 Yrs.

Every company promises to change the world. Join one that actually does it.

How do we do it?

The first step to changing the world is changing hearts and minds. The stories of people who are leading by example are moving millions to action. The Better India ( was started to give a voice to millions of change makers and innovators of the country, using the power of storytelling to inspire change. With over 60 million readers and participants, it is Asia’s largest solutions-focused platform.

Our latest venture is The Better Home - a DTC subscription box of eco-friendly, natural Home Cleaners made by MSMEs across the country. This foray is to further our movement to drive conscious consumption by empowering MSMEs to scale on one end and empowering customers make better choices that positively impact our environment and communities, on another.


We are looking for a dynamic and self-motivated  Social Media Specialist – Hindi to join our team.

As Social Media Specialist - Hindi at The Better India, Ahmedabad, you will

·        Manage presence in social networking sites – Posting content, answering comments, sharing material from important influencers and readers.

·        Develop the right voice for each social media platform like Facebook, Twitter, TikTok, Helo, Instagram, Telegram and YouTube.

·        Design and create social media graphics along with the right description in Hindi

·        Monitor trends in social media tools, applications, channels, design and strategy.

·        Analyse key metrics and tweak strategy as needed.

·        Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.

·        Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.


Our ideal colleague will be

·        Someone with a Bachelor’s Degree in Marketing, Communications or a related field with 2+ years’ experience in social media management and marketing.

·        An individual with strong experience in developing social media strategies.

·        Good with Hindi writing, blogging and proofreading.

·        Exceptional at multitasking, working independently.

·        Experienced using social media analytics tools and able to tweak marketing strategies based on findings.

·        Able to understand graphic design principles.

·        Creative to contribute innovative ideas.

·        Able to work well under pressure and meet deadlines.

·        Capable to prioritize and work on multiple projects.

·        Someone with high attention to detail and accuracy.

·        Proactive and resourceful with a ‘can-do’ attitude.

·        Able to create cutting-edge social media and digital marketing content.

What it's like at TBI!

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Before you go...

We have a favor to ask.

Our teams put in a lot of effort to create the content you love at The Better India.

The Better Home is a range of safe and eco-friendly home cleaners by The Better India. We put out curated content on our Instagram account- green living hacks, green innovations, leading a no-tox life and heroes in the sustainability space.

It would help us if you can follow our Instagram handle and spread the word around.

Thank you for your support.
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