Careers at TBI

Positive impact through Content, Community and Commerce

How do we do it?

The first step to changing the world is changing hearts and minds. The stories of people who are leading by example are moving millions to action. We are doing this with the power of the Internet, technology, and community. Our award-winning content is read and watched by some of the biggest names in media, entertainment, industry, and government, not to mention millions of citizens every day.

The next step is building the tools that amplify and scale up the impact. Our latest venture is Karnival.com, an impact focussed e-commerce platform. Karnival is leading the movement to drive conscious consumption by enabling discovery and access to sustainable products. It aims to improve the lives of millions of micro and small entrepreneurs in India and positively affect the environment by changing the way we consume things.

Ready for change?

Here’s a list of our currently open positions. If you are ready, say hello.

Manager - Performance Marketing

Number of Post(s): 1

Experience required: 5-7 Yrs.

Every company promises to change the world. Join one that actually does it.

How do we do it?

The first step to changing the world is changing hearts and minds. The stories of people who are leading by example are moving millions to action. The Better India (www.thebetterindia.com) was started to give a voice to millions of change makers and innovators of the country, using the power of storytelling to inspire change. With over 60 million readers and participants, it is Asia’s largest solutions-focused platform.

Our latest venture is The Better Home - a DTC subscription box of eco-friendly, natural Home Cleaners made by MSMEs across the country. This foray is to further our movement to drive conscious consumption by empowering MSMEs to scale on one end and empowering customers make better choices that positively impact our environment and communities, on another.

 

We are looking for a dynamic and self-motivated  Manager – Performance Marketing to join our team.

As a  Manager – Performance Marketing at The Better India, Bangalore, you will

·          Achieve company sales targets within earmarked marketing budgets, by driving all paid marketing efforts and optimizing cost of acquisition.

·          Drive paid acquisition marketing across all performance marketing channels, including but not limited to: Ad words, GDN, Social Media Platforms (Facebook, Instagram, YouTube), affiliate, retargeting networks, etc.

·          Own ROAS from performance marketing, continuously developing experiments/initiatives to improve ROAS, including creative/copy testing, audience segmentation, ad placements, retargeting and new channels to maximize full-funnel performance

·          Develop, implement and refine retention marketing strategy, including but not limited to email marketing, loyalty and referrals, to drive repeat purchases and maximize customer LTV

·          Track and optimize every step of the marketing funnel in order to optimize unit economics, LTV / CAC ratio, and create a virtuous marketing cycle

·          Identify, evaluate and select appropriate tools to enhance and automate marketing processes

·          You will completely own the performance marketing efforts from strategy to execution (with support from a content creation team) to distribute and leverage content assets across channels, and to maintain a consistent brand voice and identity.

 

Our ideal colleague will be

·          Someone with deep understanding and expertise in Ad words, GDN, Facebook advertising, Instagram advertising, YouTube advertising, affiliate marketing, retargeting networks, web tracking and attribution with at least 5+ years of digital marketing experience handling performance marketing efforts for a digital first brand

·          Someone with the expertise in working with performance marketing tools such as Google Analytics, MailChimp, Hootsuite, Hubspot and/or their equivalent

·      Having strong analytical mindset and belief in data driven decision making. This will entail experience in working with and deciphering large data sets to make strategic decisions

·          Having thorough knowledge of emerging technologies across digital space and passion to keep up with the latest trends in digital and performance marketing

·      Passionate to work in entrepreneurial set-ups, creating/ managing a business, comfortable in dealing with ambiguity and working in a constantly evolving business environment 

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