Careers at TBI

Positive impact through Content, Community and Commerce

How do we do it?

The first step to changing the world is changing hearts and minds. The stories of people who are leading by example are moving millions to action. We are doing this with the power of the Internet, technology, and community. Our award-winning content is read and watched by some of the biggest names in media, entertainment, industry, and government, not to mention millions of citizens every day.

The next step is building the tools that amplify and scale up the impact. Our latest venture is, an impact focussed e-commerce platform. Karnival is leading the movement to drive conscious consumption by enabling discovery and access to sustainable products. It aims to improve the lives of millions of micro and small entrepreneurs in India and positively affect the environment by changing the way we consume things.

Ready for change?

Here’s a list of our currently open positions. If you are ready, say hello.

Media Growth Strategist

Number of Post(s): 1

Experience required: 20-30 Yrs.

Every company promises to change the world. Join one that actually does it.

How do we do it?

The Better India ( is India’s largest constructive journalism platform. Our stories create large-scale impact by turning inspiration into action. We write stories about unsung heroes, innovators, change-makers and everything making a positive impact in the country. We are a multi-functional, impact-driven, revolutionary digital media company that is driving change by pioneering a solutions-based approach to journalism. With over 60 million readers and participants, it is Asia’s largest positive news platform.

Impact and sustainability are at the heart of everything we do. With that in mind, we have launched our brand of eco-friendly, non-toxic home cleaning products called The Better Home. Our mission is to help Indians make incremental change driven by awareness and sensitivity towards everything around them and promote responsible consumption.


We are looking for an experienced digital media content strategist to join our editorial team.  This will be a full time role on a 3 month contract.


As a Content Strategist at The Better India, you will

·     Introduce new content strategies (formats, series, properties in text, video, social content, etc.) that are meaningful and help TBI tap into newer audiences and increase loyalty among current readers.

·        Increase website sessions by 25% month-on-month.

·        Increase overall reach (across all social platforms) of TBI by 20% month-on-month.

·        Increase engagement of TBI content by 20% month-on-month.

·        Increase reach of regional language (Hindi and Malayalam) content by 20% month-on-month.

·      Create content that is shareworthy and talked about - establishing The Better India as an authority on relevant tracks like sustainability, solutions, innovation, CSR, etc.

·        Give guidance on systems, processes, style guides, etc. to improve the overall functioning of the editorial team.

·        Give valuable inputs to review, measure and improve the quality of all content published on The Better India by mentoring and training content creators and editors.



Our ideal colleague will be

·          Someone with a minimum of 20 years of rich experience in starting/growing a digital media platform with a deep focus on metrics, analytics and content strategies.

·          Someone with experience of running newsrooms, training and mentoring writers and sub-editors, growing and managing teams.

·          Someone who has had experience with publishing features, and not just hard news.

·         Someone who cares deeply for the environment, the state of education, the downtrodden, farmers, history, the arts - just about everything! And likes to give life to stories that have a meaning and a purpose.

·           Someone who very actively consumes content on the internet, has used online content management systems like Wordpress, and is social media savvy. 

What it's like at TBI!

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