One question that you would perhaps like to answer is “How do I reduce my contribution to the city’s garbage system without altering my lifestyle too much?” Well, let Daily Dump answer that for you.
Daily Dump provides a commercial compost ‘pit’ that you can have at your home. All your leftovers and other organic waste can be dumped into these pits. Within a few months this becomes manure and you can use it for your garden or just sell it off to a needy farmer maybe.
Daily Dump, the brain child of Ms Poonam Bir Kasturi, evolved from the question – How can design make a difference? Poonam graduated in Product Design in 1985 from the National Institute of Design. She worked in a small scale manufacturing company after college and then set up a craft based design company called Industree with two other partners. She quit after 5 years and set up Playnspeak, a proprietorship concern, to make products for the home. At the same time Poonam also was the founding faculty of Srishti School of Art, Design and Technology in Bangalore which she in May 2008 to start Daily Dump.
So, what exactly is Daily Dump?
In simple words, this product allows every homeowner to reduce their contribution to city waste. In India, no commerical home composter was available till the Daily Dump product was launched.
It is designed for a single family as the “customer”. It is supported by a service backup and customer support. It actually helps families convert their wet waste into eco-friendly compost. The knowledge base is open-source to encourage micro-enterprises.
The Product and its elements
Daily Dump has designed a product with which anyone can convert kitchen waste into compost at home. The product, made of terra-cotta, is sourced from village potters. It is marketed through word-of-mouth referrals, media awareness, and their website. It is sold through channels including individuals, retail stores, and societies. The designs are ‘open source’, so individuals in other locations can replicate, adapt, build on, sell and use – for wide and rapid propagation of the idea.
The current product works well in independent homes; and they are working on a ‘mechanical composter’ for use in flats. Daily Dump’s vision is to see a composter pre-fitted in every flat sold in the country, as a standard fitting. Daily Dump not only retro fits composters at homes and other establishments but also provides maintenance advice and assistance through its service plans, essentially allowing you to just dump and letting nature and Daily Dump do the rest.
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This product, in addition to reducing waste, serves as a way to get over the social stigma attached to waste in our country. Without being preachy it makes the job of taking care of your waste “doable” and “possible”.
The potters who make the terra cotta pots have benefited significantly – their profitability has increased since they started making these products.
The current Daily Dump team comprises of:
Poonam Bir Kasturi (Founder), Delara Damania (Designer), Savitha, Shwetha, Vinita, Trupti, Sudheer and Anupama
The challenge faced by the team presently is to create sustainable revenue streams and make money out of all the research and design work that they have done. The team has also learnt a lot and is looking to partner with NGO’s now to make strategic connections to enable waste to be managed better all over the country. Daily Dump has a robust design and an easily replicable one, which can be adapted by most people all over India.
Looking forward, Daily Dump is in the process of prototyping a mechanical composter to be retrofitted into homes in India. For this, they are looking to work with builders and see if this product can then enter into every home as a standard fitting.
The Daily Dump team is constantly trying to figure out:
- How to get builders to retrofit a composter in each balcony and utility?
- How to design a new mechanical composter such that it follows the cradle to cradle philosophy and yet is cheap and fits into the informal manufacturing setup that dots the Indian urban landscape?
Daily Dump has received the following awards & honors:
- “Nominated for the INDEX awards 2007 – an international award to improve the quality of life
- Awarded the Green Product of the Year by Anchor Better Interior Excellence Awards 2007
- Made it to the final round of the TATA NEN Hottest Startups 2009.
- Indira International Innovation’s ‘Star Entrepreneur of the Year Award’, 2009
- Made it to the final round of the Sankalp Social Enterprise and Investment Forum Award 2009.