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This Ad Depicting a Mother-Daughter Bond Is Breaking Hearts and Barriers

This Ad Depicting a Mother-Daughter Bond Is Breaking Hearts and Barriers

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A little girl lovingly tells the story of how her mother cares for her.

The premise of the new digital film released by the brand Vicks, which has taken the internet by storm and has gone viral, is incredibly simple. Based on a true story of Gauri Sawant, it follows the musings of young girl on her way to boarding school in a bus along with her mother, while her mother is not initially shown.

Through a voice over, she talks about how she lost her birth mother as a child and was subsequently adopted by her mummy. The girl then details the pair’s daily routines that make their house a home and notes that her mother wants her study hard and become a doctor.

It is then slowly revealed that her mother is a transgender woman. As they get down from the bus at the end of their journey and enter the boarding school, the two bid one another a tearful goodbye.

Photo source: YouTube

As she watches her mother walk away, the young girl notes, “My mom has seen so many difficulties in her life and faced a lot of obstacles and yet, she has always cared for me. My civics book says that for every one is entitled to basic rights. But, then why is my mom denied of them? That’s why I’m not going to be a doctor. I’m going to be a lawyer.”

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The advertisement ends with a note stating that Gauri, who is a Mumbai-based transgender rights activist the digital film is based on, is currently raising Gayatri against all odds.


You may also like: Sridevi Is a Dancer, Interior Designer and Now the First Official Transgender Student at Mumbai University


The advertisement has struck a chord with thousands of Indians who have commended the brand for normalising trans motherhood and for also talking about trans rights in the country – a subject that often gets overlooked.  In less than two days since the film was released on YouTube, it has been viewed more than 600,000 times.

It can be viewed below:

[embedvideo id=”7zeeVEKaDLM” website=”youtube”]

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