Silver Innings, an NGO in Mumbai, organised a special drive inviting Mumbai's youth to write to aged residents of their elder-care facility.
What are your plans for Valentine’s Day? In Mumbai, a bunch of youngsters are showing some love for the elderly.
Residents of an assisted-living facility in Thane were pleasantly surprised to receive cards and letters for Valentine’s Day.
Image for representation. Source: Pixabay
The initiative was taken by the NGO Silver Innings, which urged the youth of Mumbai and suburban areas to send hand-written “love letters” to A1 Snehanjali, the organisation’s assisted-living facility in Thane.
In an interview with Hindustan Times, the NGO’s founder Sailesh Mishra, said, “This is a different kind of celebration that we have chosen for the elders and caregivers, to bring a smile on their faces. Thankfully, we received overwhelming support from the youngsters. A few even sent personalised cards to select individuals.”
Valentine’s Day is celebrated and reviled with almost equal measure. While some celebrate it with aplomb, others reject it on grounds of commercialising human emotions. In India, V-Day also invites criticism from various political parties that consider it a ‘Western’ tradition.
Many have taken to celebrating the day in their own way, showing their affection for pet causes or engaging in social activities. The Silver Innings campaign is a step in this direction.
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As an elderly resident of A1 Snehanjali told Hindustan Times, “Someone cares for us and takes out time to write letters means a lot to us. This caring gesture is enough for us.”
The NGO also organised a cake-cutting ceremony and programmes to celebrate the day with their elderly residents.