Search Icon
Nav Arrow

TBI Blogs: 45 Days. 3 Talukas. One Competition: How Maharashtra’s Villagers Learned about Water Conservation

Water conservation is a pressing need in many parts of India. The Satyamev Jayate Water Cup was a competition that aimed to spread awareness and get more people involved in the efforts to preserve this precious natural resource.

Paani Foundation, a not-for-profit company co-founded by Aamir Khan and Kiran Rao, trained several hundred villagers from three talukas of Maharashtra on watershed management earlier this year, and then organised Satyamev Jayate Water Cup, a 45-day long competition, which saw a tidal wave of shramdan (voluntary labour). Thousands of watershed structures blossomed across the village landscape, creating an annual water storage capacity of 1,368 crore litres. This is the equivalent of 13,68,000 tankers of water, with a market value of Rs. 272 crores annually.

Watch The Battle Against Drought to learn more about this incredible journey.

You can also view the Marathi version of the film (narrated by actor Atul Kulkarni) here.

To know more about the Satyamev Jayate Water cup, read TBI Blogs: Satyamev Jayate Water Cup: A Competition Trying to Solve the Severe Water Crisis in Maharashtra. You can also know more on the Paani Foundation’s website.

Like this story? Or have something to share? Write to us:, or connect with us on Facebook and Twitter.
NEW: Click here to get positive news on WhatsApp!

Sign in to get free benefits
  • Get positive stories daily on email
  • Join our community of positive ambassadors
  • Become a part of the positive movement