According to the 2011 census, there are about 1.77 million homeless people in India. Majority of the people who migrate from smaller towns and villages to cities in search of employment, end up living on the streets because the cost of living is very high in the cities.
The situation is the same on the other side of the border. In Pakistan too, migrant labourers who work all day long don’t have a place to rest at the end of the day, and end up sleeping on the streets.
Keeping this in mind, a mattress company from Pakistan called Master MoltyFoam launched a campaign to ensure that these hard working labourers get a peaceful night’s rest.
In this campaign, they’ve designed the world’s first ‘billbed’. During the day, a billbed will act as a billboard, but by night, with just one flip, it will turn into a bed.
With 150 billbeds installed in a year, the campaign has already helped over 50,000 homeless people across Pakistan.
While the campaign, a part of the company’s CSR activity, has already gone viral on social media, this is one invention which can do wonders for the homeless people in India as well.
So let’s take a cue from our neighbour!
Know more about this campaign and how it works in a video here: