This Collector Made People in Kozhikode Clean a Pond. Here’s How He Did It

Here's another novel campaign by the district collector. He made residents of Kozhikode clean up a dirty pond with just one promise.

The district Collector of Kozhikode Prashanth Nair is making news again.

The young IAS officer is known for his crowdsourcing campaigns.


Photo source: Facebook

This time, he made an offer which Kozhikode’s residents couldn’t refuse. He recently posted a message on his Facebook page asking people of Koyilandy in the district to help clean a 14-acre pond filled with water hyacinth and slush. And in return, he promised them a plate of Kozhikode’s famous Malabar biriyani.

The money for providing biriyani was taken out of the district administration’s drought prevention fund.

Prashant, who is very popular on social media, has always batted for the need to keep water bodies clean. His followers fondly call him “Collector Bro”. And has 1, 69, 273 likes on Facebook.

Known for his innovate ideas, Prashant launched a campaign called ‘Operation Suleimani’ in 2015. Through the scheme, poor people in the city could eat at restaurants by producing food coupons given by the district administration.

In response to his call, quite a few volunteers got together to clean up the 14-acre Pisharikavu pond. And Prashant took to Facebook to thank them all.

14 ഏക്കർ വിസ്തീർണം വരുന്ന ഒരു ചിറ വൃത്തിയാക്കുക എന്നത് ചില്ലറ കളിയല്ല. പക്ഷെ കൊയിലാണ്ടിക്കാരും ചില്ലറക്കാരല്ല .ചെയ്യ…

Posted by Collector, Kozhikode on Tuesday, January 26, 2016

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