Readers only offer: Get additional Rs 200 off on 'The Better Home' powerful natural cleaners. Shop Now
LED Leads The Way!

LED Leads The Way!

Fishermen casting their nets at night, a nomadic tribe in Kutch area of Gujarat, a small hut in a regular hamlet that lights the evening shadows with the help of a tiny wick lamp – these are just some of the beneficiaries of the new LED revolution. Led by InnovLite, a four-year old technology firm based in Bangalore, these lights and lighting solutions are hugely energy efficient, resulting in upto 60 per cent savings, recouping their higher initial costs within six months.

Started by BR Raghav, InnovLite is a profitable organization whose turnover is trebling every year, and it aims to achieve a target of Rs. 6 crore in the current financial year. Subir Roy of Business Standard writes more about this successful enterprise:

InnovLite’s products are all designed by it and put together from commercially available components, with only the LED element imported. Raghav, a 44 year old electrical and electronics engineer who earlier ran a data storage venture, has not cared to patent his products but bases his business model on being a moving target which is difficult for emulators to beat.

His forte is a combination of early start, rapid commercialisation and quick scaling. By the time a challenger arrives InnovLite has moved on, powered by the same kind of improvement in the efficiency of LED devices as is benchmarked by Moore’s law in the case of semiconductors.

Global lighting players find it difficult to come up with such do-it-yourself solutions because, he says, their development costs are high and they have legacy problems. Such products will also tend to cannibalise their existing products.

While LED lighting has already been adopted by large business establishments for its energy and cost savings, it is yet to reach the masses in a big way. But the future looks bright with companies like InnovLite, who have discovered the fortune at the bottom at the pyramid, and are benefiting millions of others, besides themselves, in the process.

Read the complete article here.
Image Courtesy: Ecofriend

Let’s be friends :)
Sign in to get free benefits
  • Get positive news daily on email
  • Join our community of positive ambassadors
  • Become a part of the positive movement
Before you go...

We have a favor to ask.

Our teams put in a lot of effort to create the content you love at The Better India.

The Better Home is a range of safe and eco-friendly home cleaners by The Better India. We put out curated content on our Instagram account- green living hacks, green innovations, leading a no-tox life and heroes in the sustainability space.

It would help us if you can follow our Instagram handle and spread the word around.