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Over 30,000 Households Are Giving up Their LPG Subsidy Every Day, Thanks to the #GiveItUp Campaign

Following the #GiveItUp campaign launched by the government, numerous households have given up their LPG subsidies with the aim of helping the government in utilising that amount for other development activities in the country. 

Thanks to the ‘Give It Up‘ campaign launched by the government, between 30,000 to 40,000 households are giving up their LPG subsidies daily.

The campaign was officially launched Ministry of Petroleum & Natural Gas in January and it gained momentum after Prime Minister Narendra Modi’s appeal for the same in March.

The aim was to encourage LPG users who can afford the gas cylinders at their market price, to voluntarily surrender their LPG subsidy.


Source: Wikimedia

With the view of taking it forward, oil marketers also started a countrywide door-to-door campaign in May end, informing people about LPG subsidies and how it would benefit the country if they #GiveItUp. This has had a huge impact as many willing consumers found a very easy way to give up their subsidies.

While addressing the country on the 69th Independence Day, the Prime Minister shared the news that at least 20 lakh people have already surrendered their subsidies.


A day after this speech, the number quickly jumped to 21.26 lakh, and has been going up since then.

A senior executive of an oil company informed The Times of India that the door-to-door campaign is focussed on the affluent localities in different states. “Someone living in Delhi’s GK-I or Mumbai’s Pali Hill doesn’t need subsidy of about Rs. 200 per cylinder at current rates. They understand this and are signing up willingly. The PM’s appeal has made it easier for us to persuade people,” he said.


The government has also launched PAHAL, a program which is focussed at transferring cash subsidy directly into bank accounts of customers. As pointed out by the PM, the absence of middlemen and black marketers after the launch of PAHAL has helped the government save Rs. 15,000 crore. “We corrected the system and Rs.15,000 crore, which was stolen every year in the name of gas subsidy, has been saved,he had said.

You can find more information about the campaign here.

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