Engineer Couple Quit Jobs to Sell No-Sugar, Healthy Millet Ladoos; Earn Rs 55 Lakh

While working as a software engineer in the US, Sandeep Jogiparti had been brainstorming ideas to start his own venture. Since he had a sweet tooth himself, he knew the venture had to be related to sweets.

However, the amount of refined sugar was always a concern. “I have a habit of eating something sweet after every meal, especially ladoos. But my family always advised me against consuming refined sugar and suggested that I eat a spoon of jaggery instead,” Sandeep tells The Better India.

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Making healthy ladoos became his idea for the venture.

In 2018, he moved back to Hyderabad with his wife Kavitha Gopu. The couple quit their jobs and in 2019 co-founded the Laddu Box.

They turned to traditional recipes to make healthy ladoos. Not only were these ladoos sugar-free, but they were also nutritious.  They used native ingredients such as millet, flax seed, dry fruits, peanuts, jaggery, and ghee, and made 11 varieties of ladoos. Each has a shelf-life of 21 days.

They also sell a range of healthy snacks, including khakras, chikkis, nuts, and sweets.

Within one year, the duo made a turnover of Rs 55 lakh.

Learn more about their venture: 

Edited by Divya Sethu