Igniting Ideas For impact

Embarking on a transformative journey through six chapters, we traverse India's landscape, exploring pioneering startups and their revolutionary...

10 months

10 Must-Try, Made-in-India, Vegan Cosmetic Brands That You Should Support

Trying to switch to cruelty-free, vegan cosmetics? Here’s a list of some of the best homegrown Indian brands that offer sustainable products.

10 Must-Try, Made-in-India, Vegan Cosmetic Brands That You Should Support

Up until a few years ago, we had no other option but to buy beauty products that were made with harsh chemicals and tested on poor animals.

Today, with sustainability on the rise, several homegrown brands successfully worked around the idea of making environmentally-friendly and sustainable cosmetics that harm no animals or your skin.

What’s more? They are now available in all price ranges.

So, here’s our list of some of the best vegan and cruelty-free Indian cosmetics brands that you should try:

1. Disguise cosmetics

Lipsticks by Disguise

One of the first homegrown PETA approved vegan and cruelty-free beauty brands in India, the Disguise cosmetics offers reasonably priced makeup and skincare products.

The brand is noted for its amazing lipsticks with their hydrating and smooth formulations. Other than lipsticks, they offer a range of products like eye shadows, eyeliner pencils, and glow multi-purpose sticks that can be used as both a highlighter and an eye shadow.

Besides being vegan and cruelty-free, the brand also claims to be toxin-free, lead-free, paraben-free, alcohol-free and sulphate-free.

Buy here.

2. Asa beauty

Asa beauty
Asa beauty

A brand that promotes luxury clean cosmetics through sustainability, Asa beauty was founded by Asha Jindal Khaitan and her daughter-in-law Sukriti Jindal Khaitan in 2021.

Also 100 per cent vegan and cruelty free, the brand has embraced sustainability through very less usage of plastic and minimal wastage and delivers non-plastic packaging. Besides, all their products are refillable, so if you have purchased a boxed product, then just order a refill next time. Their refill and recycle programme allows customers to recycle the empties and get reward points that can be redeemed against products.

They offer a range of lip products, concealers, foundation and finishing powders, mascaras and more.

3. Iba Cosmetics

IBA Cosmetics
IBA Cosmetics

Started by Grishma Teli and Mauli Teli in 2014, Iba cosmetics is a 100 per cent vegan, cruelty-free and ‘halal-certified beauty brand.

The brand claims to use only pure natural ingredients while avoiding all animal-derived ingredients, alcohol and harsh chemicals like ammonia, sulphates, parabens and so on. They offer a wide range of cosmetics, skin and hair care products as well as perfumes.

Buy here.

4. Kiro clean beauty

Kiro Clean Beauty
Kiro Clean Beauty

Another cosmetics brand that offers a long range of makeup and skincare products, Kiro is known for its clean and vegan products. Also, cruelty-free, the brand has been transparent in listing out its key ingredients which include several moisturising oils, anti-oxidants and other skin-protecting elements.

Besides the brand’s website has a feature where the customers can choose their approximate skin tone to get suggestions on products accordingly.

Buy here.

5. FAE beauty

FAE beauty
FAE Beauty

Free and Equal beauty (FAE Beauty) offers makeup products that are suited for all Indian skin tones and are also formulated to work in warm climates. Their products are 100 per cent vegan, cruelty-free and paraben-free.

They are known for their interesting range of buildable matte lipsticks which are pigmented enough to cover any lip discolouration. Besides they offer a 2-in-1 brow gel and mascara, gloss and also a range of skincare products.

Buy here.

6. BON Organics

Bon Organics
Bon Organics

BON Orgnanics, also known as Bio-Organic and Natural, is a USDA certified brand based out of Auroville in Puducherry. Their products are completely handcrafted, hand filled and are made in small batches to maintain freshness.

Following Ayurvedic and ancient procedures, the brand’s products are vegan and cruelty-free offering products from skin and body care products to cosmetics, essential oils and even pet-care products.

7. Tinge cosmetics

Tinge cosmetics
Tinge cosmetics

The brand launched by Sabrina Suhail, a make-up artist with over 15 years of experience, offers a range of products which includes lip balms, lipsticks, foundations and concealers. All their products are vegan, cruelty-free, paraben and sulphate free.

They are unique in offering an option to customise lipstick shades and foundations according to your skin tones through their website. Also, their products are refillable and an effort towards minimising waste.

8. Daughter Earth


Daughter earth
Concealers by Daughter Earth

This brand uses a formula of mixing Ayurveda and biochemistry to provide the best quality products. All their products are plant-based and hence they are vegan and also cruelty-free.

The brand claims to use a portion of its earnings towards educating underprivileged girls and also for wildlife conservation. They offer a limited range of skincare, haircare and makeup products like concealers, lipsticks, eye shadows and more.

Buy here.

9. Echt beauti

Echt beauti
Echt Beauti

Another sustainable Indian beauty brand that makes products with 100 per cent organic ingredients, cruelty-free and vegan.
Their products are formulated based on Ayurveda and have a range of lip and eye makeup products which mainly include lipsticks, eyeliners and mascaras.

Buy here.

10. Nyor beauty

Nyor, meaning ‘dew drops’ in Assamese, is a brand that creates delicate and safe beauty products.

Founded in 2018, their products are paraben-free, cruelty-free and vegan, as certified by PETA. The brand claims to have collaborated with the best cosmetic chemists from UK and Italy to develop products that are safe and contain top-class ingredients.

The brand has a range of lipsticks that suits every Indian skin tone.

Edited by Yoshita Rao

If you found our stories insightful, informative, or even just enjoyable, we invite you to consider making a voluntary payment to support the work we do at The Better India. Your contribution helps us continue producing quality content that educates, inspires, and drives positive change.

Choose one of the payment options below for your contribution-

By paying for the stories you value, you directly contribute to sustaining our efforts focused on making a difference in the world. Together, let’s ensure that impactful stories continue to be told and shared, enriching lives and communities alike.

Thank you for your support. Here are some frequently asked questions you might find helpful to know why you are contributing?

Support the biggest positivity movement section image
Support the biggest positivity movement section image

This story made me

  • feel inspired icon
  • more aware icon
  • better informative icon
  • do something icon

Tell Us More



See All