Placeholder canvas
 
Close
Igniting Ideas For impact

Embarking on a transformative journey through six chapters, we traverse India's landscape, exploring pioneering startups and their revolutionary...

7 months

‘Why I Chose to Revive Kashmir’s Dying Traditional Craft Instead of Taking up a Job’

Arifa Jan, from Srinagar, Kashmir, has been reviving the dying Kashmiri craft of Namda - a rug made of felted wools.

‘Why I Chose to Revive Kashmir’s Dying Traditional Craft Instead of Taking up a Job’

Arifa Jan, a commerce graduate from Srinagar, is on a mission to revive the dying Kashmiri craft of ‘Namda’ rugs.

These rugs are made of the lesser-known felted wool.

Now, apart from reviving the traditional craft, she had worked with around 100 local artisans, most of whom were women. In 2020, she was honoured with the Nari Sakthi award for her hard work and efforts in reviving the craft.

“As the demand is increasing for the craft, I am planning to upgrade the production unit,” says Arifa who is currently working on scaling up her business.

Watch how she turned around her business of traditional crafts:

This story made me

  • feel inspired icon
    97
  • more aware icon
    121
  • better informative icon
    89
  • do something icon
    167

Tell Us More


We bring stories straight from the heart of India, to inspire millions and create a wave of impact. Our positive movement is growing bigger everyday, and we would love for you to join it.

Please contribute whatever you can, every little penny helps our team in bringing you more stories that support dreams and spread hope.

Support the biggest positivity movement section image Support the biggest positivity movement section image
Shorts

Shorts

See All
 
X
 
Sign in to get free benefits
  • Get positive stories daily on email
  • Join our community of positive ambassadors
  • Become a part of the positive movement