The ICC World Cup 2015 was much more than just a cricketing season. Through an amazing initiative called ‘Ticket to Cheer’, thousands of people also opted to feed a child for an entire school year!
With your heart skipping a beat every time India loses a wicket or that cheer every time a player scores a boundary, if there’s one thing that brings the entire country together – it is Cricket! You must have clapped and gasped and shrieked as you watched India’s wonderful performance at the world cup 2015, till its sad ouster in the semi-finals against the home favourites, Australia.
This year, the celebrations were bigger and better because people also got a chance feed a child for an entire year through a unique ticket – a “Ticket to Cheer”!
This amazing initiative came about with a collaboration between Akshaya Patra Foundation, a non-profit initiative that offers mid-day meals to marginalised students across the country, and Foodpanda.in, a food delivery website which is also committed to addressing hunger in the world. Other partners included ESPN Cricinfo and Freecharge.
Akshaya Patra Foundation provides mid-day meals to 1.4 million children daily in 10,000 schools across India. And to meet their ambitious goal, they need everyone’s support. What could have been a better occasion than the ICC Cricket World Cup to spread the word?
So while we were cheering for India (and all our other favourite teams) on the cricket arena, there was a simple way in which many of us brought change in our nation by just enabling its poorest students to stay in school.
A single ‘Ticket to cheer’ that costed just Rs. 750 provided mid-day meals to a child for an entire academic year. People could buy as many tickets as they wished.
To get their #TicketToCheer, all donors had to do was select a team and match and contribute Rs. 750 towards the cause. After this, they got a ticket which they could happily flaunt on social media and savour as a token for impacting the life of a child with their small effort. As simple as that.
And whether the team they supported won or lost, it was amazing to know that somewhere they were giving one entire year of happiness to a child who will always be grateful to them.
Thanks to this wonderful initiative, 3,700 meals were contributed to children in the Akshaya Patra network, enabling them to spend another hunger-free year at school.
Apart from the world cup campaign, Foodpanda, as part of its corporate social responsibility agenda, is engaging in projects and programs where it can support the nutrition of people in need, help people understand the importance of healthy eating, encourage the education of young talents, give equal access to regular nutrition, and increase food security.
In the field of education, along with on-ground partner Twenty19, they recently awarded 100 scholarships to students with a mission to learn industry skills.
It is amazing to see how a small initiative can bring a change at such a larger scale. What could have been just another cricket season has been transformed into a movement of change which the impoverished kids will never forget. Neither will those who have been part of the change!