The COVID-19 pandemic has profoundly impacted lives, learning, and the basic well-being of people across the world.
In a coordinated effort to combat its ill effects, several Indian corporates have come together, committing monetary and other kinds of resources, to protect and help affected communities, tide over this turbulent period.
On 4 April, Nestlé India pledged to help and support the local communities, frontline workers, business partners and employees in different parts of the country. It has partnered with state authorities, prominent NGOs to distribute groceries for free to those in need across India.
Speaking about this gesture, Sanjay Khajuria, the Director, Corporate Affairs, Nestlé India, said:
“These are uncertain times. It is our responsibility at such times to rise-up to challenges, not only for us but also for the communities we serve. In times like this, our purpose and values play a fundamental role in demonstrating businesses as a force for good. United with a common goal, a firm purpose, we are determined to make a difference on the ground and commit ourselves to continue to provide every possible support.”
The company has tied up with Akshaya Patra, a Bengaluru-based NGO, to provide meals to 7,50,000 beneficiaries. Meanwhile, in Kerala, it has partnered with a municipality to donate milk to senior citizens.
Inspired by their company’s initiative, several employees have also come forward and donated a part of their salaries (for April) to Indian Red Cross Society to carry out relief operations.
Sanitation & Hygiene-Related Efforts
Insufficient Personal Protective Equipment (PPEs) and poor medical infrastructure is a common problem that many health facilities are facing today.
To help resolve this issue, Nestlé India is providing financial assistance to Bengaluru-based Narayana Hrudayalaya Foundation so that it can procure medical equipment including ventilators and PPEs.
In addition to this, the company is also aiding waste pickers and has given them food and sanitation kits.
“We have also created awareness on preventive measures that they should adopt, during COVID-19, while handling waste under our ongoing Hilldaari initiative on plastic waste management,” reads the company statement.
Recognition and Benefits to Employees
Realising the risk that the firm’s employees are taking to ensure that the day-to-day operations and distribution chain of the company remains unaffected, Nestlé India has launched its own initiative named “Nestlé Suraksha.”
The programme covers every employee, who is not covered by Employees’ State Insurance, with COVID-19 insurance protection for three months. They will also be paid 100 per cent of the Sales Incentive for rendering their services.
As for their factory operators, the company has rolled out a “Nestlé Samman” programme to recognise their efforts. It will reward each operator for working during the stipulated period.
Today the world has come to a standstill and it may take a while to discover a cure for the deadly virus. However, for the next couple of weeks, it is very crucial for us to survive the economic crisis. A good deed in this time of need will ensure lives remain on track.
Featured image is a representative picture.
(Edited by Gayatri Mishra)