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Fair-Trade to Upcycling: Here’s How Karnival is All a Sustainable Shopper Needs

Fair-Trade to Upcycling: Here’s How Karnival is All a Sustainable Shopper Needs

From bags upcycled from jeans to bags made out of discarded tyres, Karnival is a one-stop shop for an eco-conscious buyer!

Sustainability has a new address, if you’re looking to buy things online. For the eco-conscious consumer, there’s no better place to shop than Karnival, the e-commerce website of The Better India. From clothing, accessories, personal hygiene to food and beverages, wellness and fitness essentials and even home decor, there’s nothing under the sun that you won’t find here. Except they’re all ethically-sourced, locally-made and have one common goal – to serve you while also serving the planet.

If you’re headed there, these are some of the brands that you must check out depending on your needs.



BLabel, also popularly known as BOHECO (Bo-hee-ko), is a brand dedicated to the research, cultivation, harvesting, processing, manufacturing, trading, wholesaling, retailing, innovating, advocating and promoting of industrial hemp in India. They actively work with rural communities on creating an ecosystem that supports the industry within the country. BLabel is all-ethical and legally-driven, and makes the softest, and the most sustainable and breathable shirts, dresses, tops and pants for both men and women.



Arture uses natural cork fabrics (a great alternative to leather) sourced from the Mediterranean to create wallets, handbags, sleeves and travel accessories for both men and women. It’s a completely cruelty-free range of products with PETA-approved vegan certification. If you’re a believer in minimalism, functionality and sustainability, their lifestyle accessories are going to win your heart for sure.



Offering high-quality hand-made upcycled bags and fashion accessories from discarded truck and bike tyres, Ecowings marries innovative designs with sustainable fashion. You can choose from a range of laptop bags, slings and backpacks for both men and women. You’ll not only keep your carbon footprint in check with their products, but also support a fair-pay and fair-trade business.

Green The Map


Extracting the best out of waste since 2009, Green The Map makes use of urban waste by upcycling them into a new product that has a high-quality design and utility. Some of their products include journals and cosmetic pouches made of tyre tubes and glasses made of wine bottles. They also create employment opportunities for the marginalized sections of society, by engaging them in production and sales.



If you’re looking for sustainable modular sandals, look no further than Murtle. They keep waste from landing in our landfills by turning them into sustainable fashion with gorgeous designs. All their sandals are hand-made; even the straps are hand embroidered, hand painted or hand stitched, ensuring development at the grass root level.



Fun fact: It takes about 946 litres of water to grow enough cotton for a pair of jeans and an average of 42 litres of water to achieve its typical faded appearance. If you wish to buy bags upcycled from jeans, they have it all at Dwij. They tirelessly work at rescuing used jeans that would otherwise end up in the landfill, and turn them into gorgeous utility bags for both men and women.


home furnishing

Started as a social enterprise in Gaya district of Bihar back in 2009, Samoolam advocates the philosophy of giving back to our roots. It’s a brand dedicated solely to making crochet products made by the marginalised women so as to help generate livelihoods at the grassroot level in rural India. Today, it’s an organisation of more than a hundred and thirty women, making stunning fashion accessories for women and kids, stationery and home décor.



This brand effectively uses electronic waste (e-waste) by offering a comprehensive end-to-end suite of services to pick-up, segregate, process and recycle them. They work with everything from scrapes of machines with reusable spare parts to crushed CFL Bulbs and even discarded laptops. One of their innovations include flower pots that have been made using recycled e-waste primarily from motherboards of discarded laptops and plastics.

You can make a difference by choosing brands that support fair-trade, sustainable and ethical practices while bringing you high-quality, class products. When you choose them, you choose lifestyle with a conscience.

Also Read: Architect Duo Revamps Traditional Clay With Modern Designs & Utility   

(Edited by Saiqua Sultan)

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