Were you looking for a rich, flavoursome coffee but no brand made the cut? Look no further. From the incredible labour of coffee growers in the Araku valley to the connoisseurs in Paris who stop by a cafe named after the bean, Araku coffee has a journey that few coffee beans can boast of.
What is Araku Coffee?
Grown in the Araku valley of Andhra Pradesh, this premium coffee is on the must-try list of every true coffee pundit and a regular in the best cafes in South India. The local tribal population of the Araku valley are engaged in cultivating the premium quality fruits, along with pulping and roasting them to make coffee powder. Their year-long toil results in that irresistible brew.
Today, nearly 1.5 lakh acres of the Araku valley and other parts of Andhra Pradesh are engaged in the cultivation of the beans. And although the beans have attained global recognition, the farmers are still struggling financially. One Andhra farmer shared, “We are working extremely hard. Each of us get about 10 bags. Ideally, we should be making about Rs 2 lakh per season, but we only get Rs 80,000-Rs 90,000. After bearing all other costs, we are hardly left with anything to sustain ourselves. And there is no growth. As a result, people are starting to lose interest in coffee farming.”
The Native Araku Coffee brand is a small attempt in giving the farmers better prices for their toil. You too can contribute to the well-being of the Andhra farmers with just a cup of coffee. Follow this link to get your pack of the filter coffee now.
Tracing the history of the brew:
Our journey goes back to the late nineteenth century – 1898, specifically – to the coastal district of East Godavari in Andhra Pradesh. A British man living in that region realised that the climatic and geographical conditions there were excellent to grow coffee. He introduced the beans to the East Godavari. Fast forward to the 1950s and the Andhra Pradesh Forest Department started developing coffee plantations in the area.
As farmers started working on the quality and quantity of the beans and refine their tastes and textures, the plantations flourished. Gradually, it extended northwards from the East Godavari district to Visakhapatnam (Vizag). In the Araku valley, a unique flavour found its base. It took the name of the valley and was destined to become popular the world over!
By the 1980s, the state government had established the Girijan Co-operative Corporation and given it exclusive rights to use these plantations to empower the local tribal population. During that time, coffee seemed more profitable than paddy or millets and so farmers shifted base. Many of them are still engaged in the cultivation of the Araku coffee.
All you need is a click to get this aromatic coffee at your doorstep! Follow this link to get it now!
From Araku valley to global recognition:
A cafe store was opened in Paris in 2017 featuring Andhra Pradesh’s favourite Araku coffee. It wasn’t long before the connoisseurs of filter coffee flocked the cafe, ordering a cup of the tribal-grown brew. So grand was the reception that the cafe quickly moved from being the neighbourhood favourite and demanded notice from official experts. In October last year, it secured the gold medal for the best coffee pod in the Prix Epicures OR 2018 Award in Paris! Now, the brew was much more than your local filter coffee label. It is a well-recognised brand.
(Edited by Saiqua Sultan)