Our collective consciousness is undeniably getting better. We’re scanning ingredient lists, scouring for organic alternatives, and prioritising sustainable packaging more than ever before.
But, does this apply to personal care?
Well, let’s find out. In this year-ender, we discuss personal care trends in 2019—what changed, what people were searching for, and the products that fit into these categories.
1. Innovation is in
Innovation in personal care? Why not! And if it can help save time, money and the planet, we are absolutely on board!
Shampoo bars are amongst many innovations that reemerged on the beauty scene in 2019, with more options available than ever before. They eliminate the need for plastic shampoo bottles, and are undoubtedly poised to give their liquid counterparts a run for their money!
2. Go to the root of the problem
According to Madara Cosmetics, one of the trends that became really popular this year, was abandoning superficial remedies to fix skin issues, and boosting its immunity from within. This is all set to continue in 2020 as well.
Join the bandwagon, and ditch the chemicals now. Follow this link for a range of skincare products that are made keeping you and nature in mind.
3. A personal touch always goes a long way
Each one of us is unique and has different needs when it comes to personal care. While generic brands usually fail to recognise this, the good news is that some amongst us do, and end up creating products that address those specific needs.
This year saw our options widening in that arena, and what made them work is that they came tried and tested and even made by people who had the same unique issues. Incidentally, we have a range of such stories! Click on this link to read them.
4. Back to tradition
Growing up, most of us dismissed the natural solutions for everything from dandruff to breakouts that our mothers would lovingly proffer. But, as it turns out, they do know best and this year, the trend was all about going back to nature and rediscovering that it has everything you need for great skin and hair. Turmeric, for instance, can help treat your dandruff, fenugreek can diminish dark circles while coconut oil can heal cuticles!
5. No man left behind
It’s a delight to see that personal care trends have caught up not just with women but also men and non-conformists. Be it beard oil, balm or haircare products in general; the beauty industry became more inclusive than ever in 2019!
6. Let not your make-up kill animals or the planet
Buying cruelty-free make-up and skincare products is easier than ever, and it’s great to see people realise that they can switch to these options, without sacrificing their high standards.
If you would like to make the switch as well, we come bearing gifts. Follow this link for a range of beauty products that are guaranteed kind to the planet.
7. Haircare follows suit
It’s not just creams and make-up. Hair care too is seeing a new variety of niche products that are natural, sustainable and eco-friendly. Additionally, there is a renewed interest in creating products in previously overlooked areas such as scalp irritation and well-being.
Do you want in? Well, you have come to the right place!
8. Treat Yo’ Self
…in the comfort of your home! In 2019, home spa treatments were much sought after, as people decided to give a rest to their wallets, and indulge in soothing spa sessions at home.
9. Eat right, look right
We also saw a spike in the number of people wanting to alter their diets for better skin and hair health. They were actively looking for herbs, roots and fruits, which could improve the quality of their skin and hair.
Jatamansi is one such wonder-herb while Ashwagandha, Shatavari and Brahmi are other examples. You can read how your garden can be a haven for these nutritious, healing plants by clicking on this link.
10. What comes must go
In the push for green alternatives, biodegradability is amongst the crucial trends that genuinely came to the fore this year.
This essentially means that not only are consumers looking for natural and sustainable products, but also ensuring that the containers they come in, can be safely disposed of and even nurture the soil in some cases. How amazing is that?!
Which of these trends did you follow in 2019? Were you eco-conscious in your choice of creams, shampoos, soaps and other personal care products? If yes, high-five! If not, hey, it’s never too late. Sustainability will never go out of fashion, and you can join our planet-friendly bandwagon now!
(Edited by Gayatri Mishra)