Here’s How These 5 Behind-The-Box Heroes Made Your Diwali Special

Here’s How These 5 Behind-The-Box Heroes Made Your Diwali Special

We might think that the box, filled with festive goodies, to be either gifted to others or ourselves, is all we were getting. But, what if I tell you that with every order you placed with Amazon, you brought a smile to someone’s face?

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This article has been sponsored by Amazon.


One of the best things about the festival of lights is how it gives us an opportunity to make our loved ones feel special through the unique gifts that we select for them.

The rush, the hustle, the hurried shopping, all of it reaches a crescendo as soon as you receive one simple message— ‘your package is on the way’⁠—instilling a sense of anticipation for the big brown box of joy to arrive.

That was the prelude to Diwali for many of us this year.

We might think that the box, filled with festive goodies, to be either gifted to others or ourselves, is all we were getting. But, what if I tell you that with every order you placed, you brought a smile to someone’s face?

And, what if these weren’t just cardboard boxes containing products, but a testimony of hard work, dreams, and the gift of joy that you might have just given to the real heroes behind our delightful festivities?

That’s exactly what happened this year when the packages you ordered not only made you happy but also made a difference in lakhs of lives.

The entire ecosystem that starts with you, the consumer, to decision-makers, brands, sellers, to even artisans and the delivery partners who endlessly toil to give you what you desire, has had a prosperous Diwali, thanks to your decision to make a purchase.

Because every single category scroll, a product decision, an addition to your cart for checkout to doorstep delivery⁠—all of it⁠—matters.

Supporting over five lakh artisans, women entrepreneurs, small businesses and new brands, Amazon India has brought together a diverse country on one platform, all seeking to fulfil their dreams.

From Meghalaya to Kerala and beyond, each of their stories, that you are a part of, is a saga of inspiration.

For instance, consider Abdul Gafoor Khatri’s story. One of the few living custodians of the Rogan art form, he is one of the many treasures of the country who manages to keep his legacy alive by selling his art through Amazon and will soon be conferred with India’s highest civilian honour.

Rani Ravindran’s story of selling wooden toys and cotton pillows to earn a livelihood is also awe-inspiring.

A homemaker-turned-entrepreneur, Rani is a native of Periyakulam, Tamil Nadu, who began her Amazon journey driven by the urge of doing more and making something meaningful of her life.

Now a role model for many women and her children as well, Rani’s stint at e-commerce is a raving success with buyers from Tamil Nadu to Kashmir.

She receives almost 1,500 orders a month, making her not just independent, but also capable of supporting her family and her elderly mother.

“Everyone knows me as Periyakulam’s first Amazon seller. I’ve also started helping many women set up their business online. From making my children proud to helping women build their businesses, I’m grateful that today I’m able to inspire the people in my life,” says Rani.

Similarly, Sunehera, a homemaker, followed her passion for crafts and transformed a hobby into a successful business. She has not only transformed her life but has also empowered many other women from underprivileged backgrounds, by employing them and ensuring they have a steady source of income.

Then, there is Ravi Donga, a 20-year-old from Surat, Gujarat who yearned to give gifts to his eight sisters but was unable to do so, due to financial issues.

Soon, he started selling women’s ethnic wear on Amazon, with one design, created by each sister. Thanks to his perseverance, he now has over 1,453 unique designs in his store and has managed a sizable turnover and has finally fulfilled his dream to gift something special to all his eight sisters.

Finally, a trio— Avani, Nehal and Shweta—are among the new generation of e-commerce sellers who are making a substantial difference by using the method of waste recycling to create and sell eco-friendly products.

And acknowledging all their stories and your part in making it a success, Amazon, with its ‘We thank you, India,’ campaign, brings a joyous conclusion to this year’s Diwali.

Check out the video below:

(Edited by Gayatri Mishra)

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