With Air Purifiers & Curated Fun, E-Mobility ‘Glyd’-es Into App-Based Taxi Services

Glyd—a newly launched e-mobility service, is Mahindra & Mahindra’s new attempt at making commuting greener.

The auto giant is promising to deliver personalised transportation through electric vehicles that allow one to travel in style but in a sustainable way.

“As the pioneers of electric vehicles in the country, Mahindra has, from time to time, provided innovative and first of its kind e-mobility solutions. Glyd is one such flagship premium e-mobility solution to redefine the in-commute experience of daily commuters. This is our unique step to drive positive change towards a smart, sustainable and experiential daily commute. Going forward we plan to launch multiple e-mobility solutions, across cities,” Dr Pawan Goenka, managing director, M&M Ltd. said in a statement.

Wanting to carve a niche in the ride-hailing ecosystem, the company is offering a high-end commute facility to office-goers, with special features like video-conferencing, curated entertainment and music content

As per the plan, in the initial phase, 10 Mahindra eVeritos will soon ply on select routes of Mumbai, the press release stated.

The M&M project is in partnership with Cisco and Vodafone, where the former providing the web-conferencing facility, and the latter the curated digital content and connectivity.

In order to add to the travel experience, M&M will also offer industry-first features like air purifiers, privacy screens and strain-free lighting. These cabs would further include stress-relieving amenities like wrap-around head rests, custom designed armrests and bolstered seats.

But these special features will come at a special cost. Hailing a Glyd cab would cost 10 per cent more than the average amount incurred in an Uber ride.

Also Read: Bengaluru Airport Launches Cab Service Run By Women, Exclusively For Women!

The officials, however, are confident that their customer base is strong, and that the personalized solutions at the cost are justified. They are sure that commuters would welcome it, an official said.

The aim is to tap into people who are open to trying out new technology and improved services without worrying about the increased expense.

Not trying to compete with the existing cab aggregators, like Ola and Uber, the company officials added that Glyd will work toward creating a space among those users who want to ‘meaningfully and productively’ utilise their commute time.

Responding to the comparison, Mahindra Group chairman Anand Mahindra tweeted, “Well it’s a different service from what the existing players provide. We think there’s room for many differentiated offerings in the ride-sharing space”.

After the February 25 launch, the company is planning to target corporate clients in major cities like Mumbai, Delhi, Chennai, Bengaluru, Pune and Hyderabad.

“We plan to launch multiple e-mobility solutions, across cities,” Goenka added.

Interestingly, the launch comes at a crucial time when the Indian government is straining to improve the traffic scenario with the introduction of electric vehicles to boost e-mobility in the country.

Recently, Mahindra and cab aggregator, Uber, through a memorandum of understanding (MoU) have decided to forge a partnership with municipal corporations across cities to provide zero emission connectivity in India.

Reportedly, both companies have been in talks with corporation authorities in Bengaluru, Delhi and Hyderabad to provide electric taxis and three-wheelers.

Suffice it to say that Mahindra’s Glyd is a luxurious addition to the e-mobility revolution in India.

(Edited by Saiqua Sultan)

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