Wouldn’t you like to consume organic produce, free from chemicals and pesticides?
While the desire is real, the steep prices of organic produce often keep us away from purchasing them. It is this premium from organic produce that has made several agri-businesses in India plunge headlong into the organic frenzy.
In an attempt to make organic produce affordable, the government is all set to enter the online organic food market. This will be done through its main food-trading agency, the National Agricultural Cooperative Marketing Federation of India (Nafed).
Sanjeev Chadha, Managing Director, Nafed, in a report published in HT said, “We have just taken a decision last week after necessary processes. We are tying up with online platforms such as Amazon and Grofers.”
One of the USPs of this would be that the produce sourced by Nafed would be considerably cheaper than what is available in the market.
Sanjeev goes on to say, “Our products will be cheaper because we will reduce our margins. The main idea is to help organic growers, especially small farmers.”
Besides sourcing from small farmers across the country, Nafed will also sell products such as flax seeds, pumpkin seeds, normal and flavoured honey as well as tea.
In 2003, the Chief Minister of Sikkim, Pawan Kumar Chamling, made a momentous declaration. He said Sikkim would shun chemical pesticides and fertilisers and return to natural methods of farming. Subsequently, in 2016, the Prime Minister had declared Sikkim to be India’s first Organic State.
Read more about that here.
With efforts to empower organic farmers and make the produce more accessible, we hope that more land cover is converted to this method of farming.
(Edited by Shruti Singhal)
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